Neil Armstrong’s Man Bag

I love this story (not just because I have an unhealthy obsession with bags and man purses)…

For whatever reason, Armstrong seemingly kept the bag a secret for more than four decades. Even when questioned about mementos by his authorized biographer, Armstrong made no mention of the historic artifacts that were tucked away in his closet.

To be clear, the bag was not something Armstrong snuck home from the moon. After returning to lunar orbit, the bag and its contents were moved from Eagle to the command module “Columbia” before the lander was directed to crash back to the surface. Had the purse remained aboard, it too would have been destroyed.

Source: Neil Armstrong’s purse: First moonwalker had hidden bag of Apollo 11 artifacts | collectSPACE

Harrelson Agency and Google’s New Responsive Search Ads

At Harrelson Agency, we manage a number of Google Ads campaigns (formerly AdWords as of July 24, 2018) for clients. Simply put, there’s really no better way to drive web traffic to a site or a landing page regardless of your budget, size, or goal. Whether you’re selling stuff, raising awareness, or trying to get more people into the door of your business or church, there’s a clear return on investment for a well-run Google Ads campaign.

We’ve been writing, tweaking, and managing these ads for years. I often tell clients its part science and part art to make everything work correctly. That may change a little after today…

Consumers today are more curious, more demanding, and they expect to get things done faster because of mobile. As a result, they expect your ads to be helpful and personalized. Doing this isn’t easy, especially at scale. That’s why we’re introducing responsive search ads. Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver relevant, valuable ads.

Simply provide up to 15 headlines and 4 description lines, and Google will do the rest. By testing different combinations, Google learns which ad creative performs best for any search query. So people searching for the same thing might see different ads based on context.

Via Google Ads Blog

Google is rolling out its new “responsive search ads” from beta today, and it does have the potential to reshape a number of processes that marketers like us use for ad campaigns. I doubt that we’ll give up on the fun whiteboard sessions where we throw ideas into the open that produce the basis for most of our managed campaigns, and I’m sure I’ll still have those “shower moment” epiphanies where the perfect headline text pops into my mind as I’m applying shampoo, but I am excited about what this could mean for our clients.

There’s no doubt in my mind that a great deal of the processes we use to build websites or manage Ads campaigns on Google and Facebook or to create memorable billboard taglines or to even write strategic plan documents will be automated and “responsive” as Google says in the coming decade. That’s why I’m betting Harrelson Agency’s future on the future and making sure that I’m staying on top of everything AI and blockchain and machine learning and augmented reality that I can.

We’ve already seen the decimation of the website development industry at the hands of democratizing creative tools like Squarespace and Weebly and Wix (as much as I dislike their pedestrian designs…). We’ll continue to see the same in other areas of marketing and advertising.

It’s worth my time to think ahead both for my clients’ bottom lines as well as Harrelson Agency’s future.

Our Toddler Memories May Not Be Permanently Lost

Hmm… being the parent of a current toddler, I’m going to take an initial pass on this upgrade offer.

Still, the results provide an interesting look into how the brain can store and ‘forget’ memories from childhood – and it’s tantalising to think that our very earliest moments in life might really be locked up in our neurons somewhere.

Source: Our Toddler Memories May Not Be Permanently Lost, Mouse Study Shows

 

R.I.P. Stumbleupon

Stumbleupon was one of those services that I loved to talk about on my blog or during a conference presentation back in the ’00s when describing the glorious democratized future that web2.0 would bring us. Twitter was still a texting service called twttr and Facebook was still at Harvard. You could edit the CSS on your MySpace page and make your profile ugly. We all had blogrolls. Forums still mattered and mods were there to keep the conversation in line. It was a fun and engaging period of time to be on the web. Unfortunately, things didn’t go as I thought they would and here we are in the Digital Dark Age of commodified social interactions and proprietary human farms built on the back of unmoderated advertising based on avarice and attention.

I wasn’t a particularly heavy user of Stumbleupon, but it was a fun service that helped me discover quite a few sites and resources over the years. I’m sad to see it go.

But now there’s no more of Stumbleupon’s pure, unadulterated content. All we have is angst-filled social media with a new monster around every corner. Sad stumbling through the interwebs now, everyone. Sad stumbling and watch your step.

Source: Stumbleupon died right when we needed it the most

Starting your career at 40

I’m “here for this” as the young people say…

“We need a new model,” Carstensen says of the current norms around career pacing. The current one “doesn’t work, because it fails to recognize all the other demands on our time. People are working full-time at the same time they’re raising children. You never get a break. You never get to step out. You never get to refresh. . . .We go at this unsustainable pace, and then pull the plug.”

Source: Stanford psychologist Laura Carstensen says careers should be mapped for longer lifespans — Quartz at Work

“Invisible Wire Pullers”

Eerily familiar to the American left…

Prideful of their own higher learning and cultivation, the intellectual classes could not absorb the idea that, thanks to “invisible wire-pullers”—the self-interested groups and individuals who believed they could manipulate the charismatic maverick for their own gain—this uneducated “beer-hall agitator” had already amassed vast support. After all, Germany was a state where the law rested on a firm foundation, where a majority in parliament was opposed to Hitler, and where every citizen believed that “his liberty and equal rights were secured by the solemnly affirmed constitution.”

— Read on www.newyorker.com/books/page-turner/when-its-too-late-to-stop-fascism-according-to-stefan-zweig

Was Writing Developed by Poets, Priests, our Accountants?

Fun read:

As a writer of nonfiction, I can’t help but love writing’s roots in enumerating concrete objects and reality itself. The textual analyst part of me loves how Mesopotamian tokens were wrapped in clay envelopes after being impressed on the soft exterior – perhaps clay-wrapped tokens of meaning give rise to the notion that text is both a surface and an interior, and that that’s what leads us to talk so relentlessly (in English and other languages) about what is ‘in’ a given text. The poet in me wants to repurpose the heavy thumb of authority’s use of writing on behalf of the powerless. The linguist in me recognises the cognitive significance of the layers of writing’s invention, none of which the brain was evolved to do specifically but with which we have co-evolved. And as a partisan of text, I know its deep history won’t ever be erased.

— Read on aeon.co/essays/the-roots-of-writing-lie-in-hopes-and-dreams-not-in-accounting

The 2018 Instagram Hashtag Guide

Common sense advice here, but I see mistakes like using the same hashtags over and over and over (or using hashtags that have nothing to do with a post) way too often (particularly from nonprofits)…

As for the practice of using the same long list of hashtags on every post… Don’t do it. Instagram’s community guidelines clearly state that “posting repetitive comments or content” is not okay.

When you create a post, only use hashtags that make sense. If you tag a post with #wanderlust, for example, your content must be something globetrotters will want to comment on, like, and share.

— Read on blog.hootsuite.com/instagram-hashtags/

Bring Back RSS

I’m admittedly from a generation that grew up with a web that didn’t include Facebook, Twitter, Instagram or even Google. I look back fondly on the early 2000’s when we all had our own blogs and shared thoughts and pictures and quotes there.

I was just reminiscing about blogrolls this week with a client as we reminded ourselves about the joy of finding new and interesting people to subscribe to because of a link on a blog that we liked. Of course, there was Blogger and Live Journal and then Flickr and the rise of Google and MySpace and eventually Twitter and Facebook arrived in 2006. But for a while, it was a magical time not ruled over by corporate content silos… in my mind at least.

That’s a major reason why I still blog and share thoughts and links here. I’m not going to convert anyone but maybe I’ll share some of that old time religion. There’s incredible freedom and a sense of adventure to having your “own” site. Try it, rather than just relying on Facebook, Instagram, and Twitter.

Fun read here:

“For those of you born into the siloed world of the centralised web, RSS is an ancient technology from Web 1.0 (“the naïve Web?”). Like most things back then, it does what it says on the tin: it enables you to easily syndicate the content of your site. People interested in following your posts subscribe to your feed and receive updates using their RSS readers. There is no Twitter or Facebook in the middle to algorithmically censor … ahem … “curate” your posts.”

Via on Aral Balkan’s blog

Welcome back, serifs

I’m a font nerd. I’m constantly working with (and sometimes against) clients who want a particular “look” for their website or app or presentation and trying to push them to look ahead. One of those conversations typically has to do with fonts.

One client I didn’t have to fight with was Guy Sayles. His new site is one of my favorite designs I’ve done in a long while. Part of that has to do with the font Adamina that was used for headlines. It’s whimsical and full of motion but also conveys wisdom and experience. It reminded me a great deal of Guy’s personality, so I had to use it. I think it looks just beautiful on the new From The Intersection site, and I’m glad he trusted my push to use a serif font for the design. We just launched the redesign this week.

The “design world” has been quickly re-adopting serif fonts for ads, apps, and websites over the last couple of years after they were mostly maligned in the early to mid 2010’s. However, as “mid-century modern” has come back into vogue stylistically for furniture and dress, we’re seeing the resurgence of serifs.

I installed iOS 12 betas on my iPhone and iPad this week for testing, and low-and-behold there are serifs! Apple is famous for its attention to detail and its use of Helvetica and then its own San Francisco font. Apple lead the way on San-serif fonts (such as the body text here), so it’s wonderful to see the serifs returning to apps like the renamed Apple Books (formerly iBooks), which makes sense. Apple has even created a new font titled “SF Serif” to mark the occasion.

So, keep in mind that even though you might think you know what “modern” is, there’s always a corner to turn. Find a good guide. And never ever use Comic Sans or Impact. For anything.

A few images from my Apple Books collection showing the new font: