Sam Harrelson



Sam Harrelson

Raising Conversions with Data and Design



MarketingSherpa’s Landing Page Handbook is tremendous.  I’ve had the handbook for over a month now and haven’t posed a review yet because I’ve taken the time to actually read and ponder all 272 pages.  Normally, I’m not a huge fan of such handbooks or “how-to’s” that pertain to marketing, but the Landing Page Handbook is definitely an exception and proved worth the hours of time I put into reading the whole thing.

Here are the specs from the site:

  • Research Data & Useful Stats — See how your landing page-related stats compare to 3800 of your peers. Useful for pitching upper management for tests and budgets.
  • Step-By-Step Instructions — Practical guidelines for each step of landing page design, including copy, graphics, layout, buttons, typeface, video, audio, and top four types of testing. Plus, “skunk works” tips.
  • Creative Samples & Case Studies — Use as design aids and inspiration for your new landing pages. Includes multivariate test results and real-life marketer’s stories. ( Click for a list of brands featured….)
  • Specific help for — Search marketing (PPC and SEO), business-to-business marketers, ecommerce sites, email marketers, offline advertisers and even bloggers.
  • Besides the case studies from major brands, the most enlightening part of the handbook had to be chapter 2 (“Landing Page Design, Layout and Copy Fundamentals”).  That sounds like it would be just a rehash of tips and tricks, but the chapter lays out a number of insights and examples (and helpful charts) that describes, in detail, a successful landing page strategy for higher conversions.  If the handbook had been composed of just chapter 2, I would have been happy with the time investment.

    However, all 270+ pages are useful for both online marketing newbies and veterans alike.  That’s not an easy balance to find, but MarketingSherpa found the magic for this publication.

    You can find out more about the Landing Page Handbook here.



    Posted: 12.14.2007

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