Jim Kukral, a veteran of the performance marketing world, MC of Affiliate Summit and serial entrepreneur, has rebranded himself as TheBizWebCoach and is writing a book called Blend This Book! about attention economics.
Hi, I’m Jim Kukral, The Biz Web Coach! I’m doing something different here. It’s revolutionary! I’m offering my 12+ years of experience and expertise in a new way, through Web coaching on a membership program.
Jim sees this as the future of business web coaching and understandably realizes that coaching is becoming a major niche for individuals with enough social capital and know-how to help businesses (and/or individuals looking to start them) in these troubled economic times.
It’s hard to explain the totality of what Jim is doing, but it is quite interesting. Beyond being a “business coach,” Jim rightly sees that experts are moving into the one-on-one type help situation (instead of ebooks, etc).
So, is membership the next big thing? I think it may be.
Hopefully, I’ll be doing a podcast with Jim in the next few days where we talk about his ideas and goals for the rebrand and where he sees this space going.
As a part-time consultant, I’m interested in hearing his thoughts and you should be too.