Month: June 2013

Podcast: What Wakes You At 4 AM?

Sam gives a description of what it’s like (scary) to jump off the ledge (nail-biting) and start something new (exilerating) in this 25 minute podcast: ThinkingDaily: When To Start Something New | Thinking.FM: “I’m scared.” What wakes you up with fear and excitement at 4 AM?

Google Embraces Content Marketing on YouTube

Using content that you create inside of your businesses marketing efforts is becoming so important for real success and reach on the social web. Whether it’s graphs on Facebook, pictures on Instagram, snippets on Vine or (especially crucial) videos on YouTube, your business should be creating engaging and creative content. Google understands this and is …

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Todd Crawford the Podcast

Todd Crawford joins Sam for 45 minutes of fascinating talk about domains, online marketing, mustard bbq and knives (and what exactly Impact Radius is doing today and in the next few years). There’s a different performance marketing landscape in 2013 and Todd has a great vision of what might lie ahead for networks, advertisers, agencies …

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Stock Images and Your Search Results

Google’s Matt Cutts assures us that using stock images on our sites doesn’t affect search results, but you should care about the type of images you’re using nonetheless. Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Rankings: “Matt’s answer was very short, he said ‘no.’ There is no positive or negative impact on …

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Instagram is Facebook’s YouTube

Instagram adopting short videos will be insanely popular and businesses should be brainstorming ways to put this functionality to use for their (and their followers) benefits… Source: Instagram Will Get Video On June 20 | TechCrunch: “Getting video on Instagram is a move that would make sense. Specifically, it looks like a direct response to …

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Make Sure Your Mobile Site Is Working Well or Get Penalized by Google

Google has so much to gain (and lose) on mobile as the web continues to evolve from the desktop to the device. Don’t get caught with a bad mobile site according to Google… Official Google Webmaster Central Blog: Changes in rankings of smartphone search results: “This kind of redirect disrupts a user’s workflow and may …

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Why Content Is Important for Your Marketing

Whether you’re creating unique content or curating existing content into forms that your viewers/users/readers will find relevant, having some notion of a content development strategy is essential to doing successful business on the web going forward. The PR World’s Play For Content Marketing Clout – Holmes Report: “I just cannot envision how any organisation cannot …

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Start Thinking About Your Company’s Facebook Hashtags Now

How to use Facebook hashtags safely and effectively – TechHive: “As part of the rollout, Facebook says you will also be able to click hashtags that originated on other services, such as Instagram, which is owned by Facebook. It also plans to roll out additional features, including trending hashtags, in the near future, it says.” …

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@garyvee Nails It: Don’t Try to Create Hashtags

Ride the Hashtag, Don’t Create it. — I.M.H.O. — Medium: “You’ll get much more success if you pay attention to what is trending on Twitter , try reverse engineer the nature of the hashtag, and then try to bring value to the conversation – joke, a piece of information – rather than what most people …

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