Sam gives a description of what it’s like (scary) to jump off the ledge (nail-biting) and start something new (exilerating) in this 25 minute podcast: ThinkingDaily: When To Start Something New | Thinking.FM: “I’m scared.” What wakes you up with fear and excitement at 4 AM?
Using content that you create inside of your businesses marketing efforts is becoming so important for real success and reach on the social web. Whether it’s graphs on Facebook, pictures on Instagram, snippets on Vine or (especially crucial) videos on YouTube, your business should be creating engaging and creative content. Google understands this and is …
It’s a question we hear all the time, and a very good one for small businesses looking to make the most of their budget. Fortunately, Google has done a lot of the heavy lifting for you already and offers a ton of resources on its “Think Insights” portal. For instance, here’s a link to their …
Todd Crawford joins Sam for 45 minutes of fascinating talk about domains, online marketing, mustard bbq and knives (and what exactly Impact Radius is doing today and in the next few years). There’s a different performance marketing landscape in 2013 and Todd has a great vision of what might lie ahead for networks, advertisers, agencies …
Google’s Matt Cutts assures us that using stock images on our sites doesn’t affect search results, but you should care about the type of images you’re using nonetheless. Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Rankings: “Matt’s answer was very short, he said ‘no.’ There is no positive or negative impact on …
Instagram adopting short videos will be insanely popular and businesses should be brainstorming ways to put this functionality to use for their (and their followers) benefits… Source: Instagram Will Get Video On June 20 | TechCrunch: “Getting video on Instagram is a move that would make sense. Specifically, it looks like a direct response to …
Google has so much to gain (and lose) on mobile as the web continues to evolve from the desktop to the device. Don’t get caught with a bad mobile site according to Google… Official Google Webmaster Central Blog: Changes in rankings of smartphone search results: “This kind of redirect disrupts a user’s workflow and may …
Make Sure Your Mobile Site Is Working Well or Get Penalized by Google Read More »
Whether you’re creating unique content or curating existing content into forms that your viewers/users/readers will find relevant, having some notion of a content development strategy is essential to doing successful business on the web going forward. The PR World’s Play For Content Marketing Clout – Holmes Report: “I just cannot envision how any organisation cannot …
How to use Facebook hashtags safely and effectively – TechHive: “As part of the rollout, Facebook says you will also be able to click hashtags that originated on other services, such as Instagram, which is owned by Facebook. It also plans to roll out additional features, including trending hashtags, in the near future, it says.” …
Start Thinking About Your Company’s Facebook Hashtags Now Read More »
Ride the Hashtag, Don’t Create it. — I.M.H.O. — Medium: “You’ll get much more success if you pay attention to what is trending on Twitter , try reverse engineer the nature of the hashtag, and then try to bring value to the conversation – joke, a piece of information – rather than what most people …
I think it’s pretty obvious the answer to that is “yep”.. Facebook to eliminate sponsored search results: “When asked about potentially having sponsored results in hashtag searches (for which Facebook launched support on Wednesday), the Facebook spokesperson told Inside Facebook that the company couldn’t comment on speculation, but one could imagine how it could work. …
Facebook Replacing Sponsored Search Results with Hashtags? Read More »
ShareThis has always been something of an enigma for me. I’ve discussed how companies like ShareThis really are the future discovery motors that will ultimately replace search engines. Google itself gets this and is doing great things with Google Now to prevent itself from being usurped as the prime player in the mobile ad ecosystem. …
Why Don Draper Shouldn’t Be Your Ad Guy – Forbes: “As appealing as Don Draper’s (and your in-house guru’s) perfect instincts are, they are indeed fiction. Even experts often fail to correctly predict which ad will perform better than other ads. Chris Goward, founder & CEO of WiderFunnel and author of You Should Test That …
Renaming Notebooks to Projects, Plus Copying Pages & Element Aliases: “This morning in Shareist, we are changing what we call Notebooks. When we started Shareist, the term Notebooks made sense, but as we added Inboxes, team collaboration, and other features, the metaphor started to fall apart. We are now calling them Projects, which is a …
Impressive stats from Google as reported in a new eMarketer study… Google Takes Home Half of Worldwide Mobile Internet Ad Revenues – eMarketer: “Google earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year, helping propel the company to take in nearly one-third of all digital ad dollars …
Google Dominates, Facebook Rises and Apple Snores Read More »
We’ve been using Twitter’s official Analytics back-end with our clients since 2011. Previously, you had to participate in Twitter’s advertising program to get access but it seems as if Twitter has opened up Analytics for every user now… Twitter analytics: Tool lets you see which tweets your followers are actually reading.: “Twitter user @bdconf noticed …
Hashtags were “invented” or proposed for Twitter users way back in 2007 when we were still trying to figure out how Twitter worked and might work better. The hashtag caught on and has become an accepted part of global culture from uprisings to Super Bowls. It’s no surprise to see the hashtag become part of …
Go read the whole thing. Fitting for these times… Manifesto: The Mad Farmer Liberation Front: “Love the quick profit, the annual raise, vacation with pay. Want more of everything ready-made. Be afraid to know your neighbors and to die. And you will have a window in your head. Not even your future will be a …
I can’t agree more that email is the real social glue that binds together the social web, for better or worse. If you want to have a company that has successful social media presence(s), make sure you’re also doing due diligence with tools such as MailChimp, Constant Contact, Aweber or iContact to ensure the best …