Fast-food restaurant Sonic will debut their new line of milkshakes with a campaign especially designed for Coachella. On April 16, festival-goers will be able to order a #SquareShake exclusively through Instagram and pay by posting a picture to their accounts.

Source: ‘Instagram-Exclusive’ Milkshake Hints At The Future Of Social Commerce

It’s for the Coachella music festival, but it’s not difficult to imagine Sonic or some other major (or regional) brand rolling out a similar promotion.

 

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

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