Exactly this. All of this… stop using that term. Marketing is real and using these terms engenders the concept (ie “Weapons of Mass Destruction” or “Lone Wolf Shooting” or “Bowling Green Massacre”).
First, retire the term “vaccine hesitancy.” As any crisis communications expert will point out, it’s not a good idea to say things you don’t want people to be thinking. Repeating the term over and over again unwittingly communicates that there may be something to be hesitant about. The more people talk about it, the more it becomes a self-fulfilling prophecy. It’s the same psychology that puts guardrails around using the word suicide, which news media are urged not to put in headlines and to apply with utmost caution.