Wearable Video

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I’ve seen some pretty strange ideas for catching eyeballs over the years (RIP Mr. PopUp… we hardly knew ye), but I’m not even sure how to classify this:

Wearable Video’s Video Vest is based on the proven success of TV advertising with the added benefits of MOBILITY and Human INTERACTION.

Imagine WEARING clothing with full motion video and stereo sound ANY PLACE you want to capture attention.

What am I missing?

Wearable Video Demo

(thanks to Lisa P for the link)