More on Like-Jacking and Quality Traffic

Last week I posted about the rise of “Like-Jacking” on Facebook and why digital literacy is so important. The WSJ covers the issue this morning as well… Spam Finds a New Target – WSJ.com: “A common social-spam attack on Facebook, known as “like-jacking,” involves duping users into clicking on an image that looks as if […]

Why Freemiums Aren’t the Future Path

Interesting piece by Tac Anderson on the concept of Path as an Upstream Social Network (USN below) compared to traditional networks like Twitter and Facebook which he terms Downstream Social Networks (DSN below) and how USN’s could affect the engagement of marketers with lucrative data-rich networks: What Path Teaches Us About The Future of Social […]

Mobile, Social Media and Curation Marketing

Marshall Kirkpatrick has a nice retort to a thought piece published in the Washington Post today proclaiming social media’s growth over… Dead? Social Media’s Explosive Growth is Only Beginning: “Social media in the age of instrumentation and connected devices may be more about aggregate social activity than about the long voice blogging and Tweeting. The […]

All Traffic is Not Good Traffic

Affiliate Summit published its latest webinar today on the topic of traffic generation. Evan speaks for an hour about how he generates traffic and “fans” organically through search, via social media such as LinkedIn and Facebook, with email and paid search… 10 Proven Ways to Drive Traffic to Your Affiliate Website: “Affiliate Summit ran a […]

Facebook Like-Jacking and Need for Digital Literacy

Interesting: Criminals Used Affiliate Marketing Sites in Majority of Facebook Scams in 2011: The vast majority, or nearly 74 percent, of Facebook attacks in 2011 were designed to lead users to fraudulent marketing affiliate and survey sites, the report found. Affiliate marketing was a “rich source” of income for scammers, according to Amir Lev, CTO […]

The Problem with A/B Testing Ads in Social Media

Something to remember as you repeatedly hear “test test test!” and embark on your own split testing for various creatives via Google Analytics etc… How Not To Run An A/B Test: “Although they seem powerful and convenient, dashboard views of ongoing A/B experiments invite misuse. Any time they are used in conjunction with a manual […]