Discovery

Keyword Research Tips

Good overview of keyword research here. Too many people neglect the usefulness of thinking through important terms and keywords in their web site’s content or blog posts. If you ask a Googler how to rank better in their search engine, they’ll tell you to “write great content.” That’s true but deliberately thinking about your “main …

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Yes, your brain (and mine) needs more downtime

“Downtime is an opportunity for the brain to make sense of what it has recently learned, to surface fundamental unresolved tensions in our lives and to swivel its powers of reflection away from the external world toward itself. While mind-wandering we replay conversations we had earlier that day, rewriting our verbal blunders as a way …

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Your phone’s homescreen is dead; or how native advertising wins in the post-mobile world

“Part of this will entail  a shift in advertising to permission-based advertising:  asking the consumer whether she wants to see an ad — which would be asking her if she wants to receive information — for a particular brand at the current time. The consumer will have the choice: yes, I’m in the supermarket and …

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Playing Checkers At a Chess Match

We had the “viral singluarlity” happen on the internet last night and you can be sure that across newsrooms and marketing meetings this morning, there are discussions of dresses and llamas happening right this moment as the East Coast crowd goes to work and looks at all those sharing numbers and metrics. However, only BuzzFeed …

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Google Starts Ranking Your Site Based on Mobile Friendliness

We’ve known for a few months that Google was going to start ranking websites based on their ability to be displayed on mobile devices such as phones and tablets as well as traditional laptops and desktops. Looks like April 21 is the big day to have made the switch to a mobile-friendly site: Big news …

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What if businesses and schools looking for big ideas followed Asimov’s advice?

The great ideas of the ages have come from people who weren’t paid to have great ideas, but were paid to be teachers or patent clerks or petty officials, or were not paid at all. The great ideas came as side issues. via Published for the First Time: a 1959 Essay by Isaac Asimov on …

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A/B Testing for Mobile Websites Webinar

Split testing is incredibly important as all good marketers know. A/B split testing on mobile is extremely important as more marketers are realizing in 2013 and definitely into 2014. I came across this webinar this morning and thought I’d share as it’s always a good idea to hear tactics from others to improve conversions (especially …

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ShareThis Advances Web Marketing with SQI

ShareThis has always been something of an enigma for me. I’ve discussed how companies like ShareThis really are the future discovery motors that will ultimately replace search engines. Google itself gets this and is doing great things with Google Now to prevent itself from being usurped as the prime player in the mobile ad ecosystem. …

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On Facebook, It’s Pay to Play if You Want to Be Seen

This comes as no real surprise for marketers who use Facebook to promote products, offers or brands, but if you’re not willing to pay up you’re probably not going to show up with as many likes or engagement as you had hoped for: On Facebook, Sharing Can Come at a Cost – NYTimes.com: “To my …

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2012 In Social Media

Nice infographic recapping the year in social media (amazing how time flies): Infographic: The Year In Social Media, A 2012 Recap Here’s to 2013!

Social Media Marketing Sizes Cheat Sheet

We use this as our internal “cheat sheet” for social media sites such as Facebook, Twitter, Pinterest and Google+ at Harrelson Agency for finding the right size for images and texts. It’s a great quick reference to help our clients get the job done. You can grab a copy from Scribd below or use this …

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Discovery in Your Comments

Disqus keeps improving both as a commenting and discussion platform but especially as an advertising platform. Disqus gets in right in a critical way. They aren’t selling their advertising strategy to only publishers or only advertisers. They also aren’t leaving out users. Just as we talk of Discovery as a combination of three things (paid …

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Thinking Before Acting

Seth reminds us why it’s important to think before we necessarily act. What change are you trying to make in him, his life, or his story? Thanks to Devin T for the link.

Mobile Means Disocvery

We like to chirp on and on (and on) about the need for companies to invest in what we call Discovery (again… a blend of organic SEO, paid search and social media campaigns that all tie nice and neatly together at the end of the day and/or month).​ However, one thing that we don’t get …

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Sample Weekly Discovery Report We Provide Clients

Here’s an example of the weekly (or bi-weekly) stats and analytics report we like to provide to each our clients​ about their Discovery (SEO, Paid Search and Social Media Optimization/Ads) marketing campaigns ​(The text, report and analytics are all real-life examples but we’ve changed the client’s name with their permission): Harrelson Agency WEEK 2 Discovery …

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Instagram Outpaces Twitter in August

​Here’s a fascinating report from comScore on numbers from August pointing to Instagram’s outpacing of Twitter relating to not just visitors but the all-important metric of engagement from AllThingsD.

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