Good overview of keyword research here. Too many people neglect the usefulness of thinking through important terms and keywords in their web site's content or blog posts. If you ask a Googler how to rank better in their search engine, they'll tell you to "write great content." That's true but deliberately thinking about your "main … Continue reading Keyword Research Tips
"Downtime is an opportunity for the brain to make sense of what it has recently learned, to surface fundamental unresolved tensions in our lives and to swivel its powers of reflection away from the external world toward itself. While mind-wandering we replay conversations we had earlier that day, rewriting our verbal blunders as a way … Continue reading Yes, your brain (and mine) needs more downtime
"Part of this will entail a shift in advertising to permission-based advertising: asking the consumer whether she wants to see an ad — which would be asking her if she wants to receive information — for a particular brand at the current time. The consumer will have the choice: yes, I’m in the supermarket and … Continue reading Your phone’s homescreen is dead; or how native advertising wins in the post-mobile world
We had the "viral singluarlity" happen on the internet last night and you can be sure that across newsrooms and marketing meetings this morning, there are discussions of dresses and llamas happening right this moment as the East Coast crowd goes to work and looks at all those sharing numbers and metrics. However, only BuzzFeed … Continue reading Playing Checkers At a Chess Match
We've known for a few months that Google was going to start ranking websites based on their ability to be displayed on mobile devices such as phones and tablets as well as traditional laptops and desktops. Looks like April 21 is the big day to have made the switch to a mobile-friendly site: Big news … Continue reading Google Starts Ranking Your Site Based on Mobile Friendliness
The great ideas of the ages have come from people who weren’t paid to have great ideas, but were paid to be teachers or patent clerks or petty officials, or were not paid at all. The great ideas came as side issues. via Published for the First Time: a 1959 Essay by Isaac Asimov on … Continue reading What if businesses and schools looking for big ideas followed Asimov’s advice?
Split testing is incredibly important as all good marketers know. A/B split testing on mobile is extremely important as more marketers are realizing in 2013 and definitely into 2014. I came across this webinar this morning and thought I'd share as it's always a good idea to hear tactics from others to improve conversions (especially … Continue reading A/B Testing for Mobile Websites Webinar
I've used Yoast's SEO WordPress plugin a great deal in the past when I needed a "set it and tinker when necessary" on a client site or affiliate site we've developed. I decided to give it a go with the fresh WordPress install we're using for CostPerNews and discovered something that I've heard others … Continue reading Yoast SEO Plugin and Modified Headers
ShareThis has always been something of an enigma for me. I've discussed how companies like ShareThis really are the future discovery motors that will ultimately replace search engines. Google itself gets this and is doing great things with Google Now to prevent itself from being usurped as the prime player in the mobile ad ecosystem. … Continue reading ShareThis Advances Web Marketing with SQI
This comes as no real surprise for marketers who use Facebook to promote products, offers or brands, but if you're not willing to pay up you're probably not going to show up with as many likes or engagement as you had hoped for: On Facebook, Sharing Can Come at a Cost - NYTimes.com: "To my … Continue reading On Facebook, It’s Pay to Play if You Want to Be Seen
Nice infographic recapping the year in social media (amazing how time flies): Infographic: The Year In Social Media, A 2012 Recap Here's to 2013!
We use this as our internal "cheat sheet" for social media sites such as Facebook, Twitter, Pinterest and Google+ at Harrelson Agency for finding the right size for images and texts. It's a great quick reference to help our clients get the job done. You can grab a copy from Scribd below or use this … Continue reading Social Media Marketing Sizes Cheat Sheet
Disqus keeps improving both as a commenting and discussion platform but especially as an advertising platform. Disqus gets in right in a critical way. They aren't selling their advertising strategy to only publishers or only advertisers. They also aren't leaving out users. Just as we talk of Discovery as a combination of three things (paid … Continue reading Discovery in Your Comments
Smart piece that highlights some of the reasons we love the new Google Maps app on iOS and why it spells out the future of the (mobile) web... Why Google Just Made iPhone King: Ads | Wired Business | Wired.com: "Google’s willingness to ship iOS apps could look smarter as time goes on. The company … Continue reading Google Maps App and Mobile Discovery
Seth reminds us why it's important to think before we necessarily act. What change are you trying to make in him, his life, or his story? Thanks to Devin T for the link.
We like to chirp on and on (and on) about the need for companies to invest in what we call Discovery (again... a blend of organic SEO, paid search and social media campaigns that all tie nice and neatly together at the end of the day and/or month).However, one thing that we don't get to … Continue reading Mobile Means Disocvery
Here's an example of the weekly (or bi-weekly) stats and analytics report we like to provide to each our clients about their Discovery (SEO, Paid Search and Social Media Optimization/Ads) marketing campaigns(The text, report and analytics are all real-life examples but we've changed the client's name with their permission):Harrelson Agency WEEK 2 Discovery Report for … Continue reading Sample Weekly Discovery Report We Provide Clients
Hope this helps you learn more about what we do with Discovery Optimization!
Here's a fascinating report from comScore on numbers from August pointing to Instagram's outpacing of Twitter relating to not just visitors but the all-important metric of engagement from AllThingsD.