Discovery

Affiliate Site Twitter Profile Pages

If you’re using Twitter in conjunction with your other social media marketing plans for your affiliate site, don’t forget the important aspect of the design of your Twitter Profile page. TheNextWeb has a nice practical guide for points to consider when doing so (it’s aimed at brand marketing folks, but still applicable for performance marketers)… …

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What is the Job of Social Logins on Your Site?

I wish Craig would have included his sources for which research he cites here… Should You Use Social Login’s?: “Wondering  which social logins are the most popular option among users? Well, according to research, 42 percent of social logins use Facebook while the remaining alternatives are fairly equally distributed among Yahoo, Paypal, Google and others. …

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Back to Podcasting

I’m so excited to be back into podcasting on my own turf. This episode mentions a number of affiliate marketing related topics, so I don’t mind posting here as well: ThinkingDaily: I Am a Breathing Time Machine: Thinking.FM Exciting (for me at least)! Here’s the mp3 or click above to listen to the stream (and/or …

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More on Like-Jacking and Quality Traffic

Last week I posted about the rise of “Like-Jacking” on Facebook and why digital literacy is so important. The WSJ covers the issue this morning as well… Spam Finds a New Target – WSJ.com: “A common social-spam attack on Facebook, known as “like-jacking,” involves duping users into clicking on an image that looks as if …

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Dash and Affiliate Pageviews?

Interesting concept for a company looking to posit itself in the already heated analytics space… Parse.ly Will Launch Its Pageview-Generating Machine Called “Dash” This Month | TechCrunch: “Dash aims to help publishers increase pageviews by providing insight into what topics are trending and what topics they should write more about or less about, among other …

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Why Freemiums Aren’t the Future Path

Interesting piece by Tac Anderson on the concept of Path as an Upstream Social Network (USN below) compared to traditional networks like Twitter and Facebook which he terms Downstream Social Networks (DSN below) and how USN’s could affect the engagement of marketers with lucrative data-rich networks: What Path Teaches Us About The Future of Social …

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Mobile, Social Media and Curation Marketing

Marshall Kirkpatrick has a nice retort to a thought piece published in the Washington Post today proclaiming social media’s growth over… Dead? Social Media’s Explosive Growth is Only Beginning: “Social media in the age of instrumentation and connected devices may be more about aggregate social activity than about the long voice blogging and Tweeting. The …

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Why is Affiliate Marketing Doing Well?

Nice overall piece on the current market position of affiliate marketing in the overall scheme of things and how our industry is poised to continue its growth into 2012… How 2012’s Rise Of The Affiliate Channel Will Impact The $300B E-Commerce Industry: “There are several factors driving the increased interest in performance marketing. The three …

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Free Progress Bars

I’m in the middle of working on an app for a client and came across this post/repository of awesome progress bars that are lightweight and don’t use images… Josh Sullivan: Css3 progress bars: “I made CSS3 progress bars for a display of data inside localized leaderboards for the new analytics platform at G5. They are …

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Facebook Like-Jacking and Need for Digital Literacy

Interesting: Criminals Used Affiliate Marketing Sites in Majority of Facebook Scams in 2011: The vast majority, or nearly 74 percent, of Facebook attacks in 2011 were designed to lead users to fraudulent marketing affiliate and survey sites, the report found. Affiliate marketing was a “rich source” of income for scammers, according to Amir Lev, CTO …

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