The Apps You Should Really Be Concerned About with Your Privacy

After examining maps showing the locations extracted by their apps, Ms. Lee, the nurse, and Ms. Magrin, the teacher, immediately limited what data those apps could get. Ms. Lee said she told the other operating-room nurses to do the same.“I went through all their phones and just told them: ‘You have to turn this off. … Continue reading The Apps You Should Really Be Concerned About with Your Privacy

Why doesn’t turning off Bluetooth on iOS actually turn off Bluetooth?

Why doesn't turning off Bluetooth on iOS actually turn off Bluetooth? 3

Another reason I tend to prefer Android is the ability to control things on a granular level. Does every user of a mobile device need that? Certainly not. Is Apple "wrong" for this "feature" design? That's debatable. But it's interesting to see how Android and iOS continue to develop along their own trajectories when it … Continue reading Why doesn’t turning off Bluetooth on iOS actually turn off Bluetooth?

FoxSports.com lost 88% of its pageviews after switching to all video

FoxSports.com lost 88% of its pageviews after switching to all video 6

And true to expectation, that has shown up in the first substantially reported numbers about the traffic to FoxSports.com. SI’s Richard Deitsch reports that traffic dropped an astounding 88% since the “pivot to video.” Their traffic has gone from over 143 million in a monthly period to just under 17 million. via FoxSports.com has reportedly … Continue reading FoxSports.com lost 88% of its pageviews after switching to all video

Using Video to Promote a Nonprofit

Using Video to Promote a Nonprofit 9

You should be using short form and live video (Periscope, Facebook Live, Snapchat) to promote your nonprofit's efforts. It's simple, easy, free, and can always be embedded back into your social media pages or website. Plus, it drives engagement much better than text or pictures in 2017. Interesting stats here... "A whopping 80% of users recall … Continue reading Using Video to Promote a Nonprofit

Spotify and Apple at odds

Spotify declined to comment; Apple hasn’t responded to request for comment. For the past year, Spotify has argued publicly, and to various regulators in the U.S. and Europe, that Apple’s subscription policies effectively punish third-party music services that use Apple’s platform, while boosting Apple Music, the home-grown service it launched in June 2015. Source: Spotify … Continue reading Spotify and Apple at odds

Churches and Nonprofits, It’s Time To Start Thinking About Your Messaging App

"In case there was any doubt that messaging apps were the future of communication in the mobile-first era, a new study released this morning puts some solid numbers behind their traction – and their increasing dominance over email, among today’s youngest users. According to a report from App Annie, email is effectively dying among this … Continue reading Churches and Nonprofits, It’s Time To Start Thinking About Your Messaging App

Your phone’s homescreen is dead; or how native advertising wins in the post-mobile world

Your phone's homescreen is dead; or how native advertising wins in the post-mobile world 15

"Part of this will entail  a shift in advertising to permission-based advertising:  asking the consumer whether she wants to see an ad — which would be asking her if she wants to receive information — for a particular brand at the current time. The consumer will have the choice: yes, I’m in the supermarket and … Continue reading Your phone’s homescreen is dead; or how native advertising wins in the post-mobile world

A/B Testing for Mobile Websites Webinar

Split testing is incredibly important as all good marketers know. A/B split testing on mobile is extremely important as more marketers are realizing in 2013 and definitely into 2014. I came across this webinar this morning and thought I'd share as it's always a good idea to hear tactics from others to improve conversions (especially … Continue reading A/B Testing for Mobile Websites Webinar

Marco Arment’s Overcast

#xoxofest @marcoarment: My podcast app is called Overcast - it's about halfway done, but the back end half. http://t.co/fx2lHaZRXc— Kevin Marks (@kevinmarks) September 22, 2013 //platform.twitter.com/widgets.js Based on the current hotness that podcasting is going to experience in 2013 and 2014, Marco (founder of Instapaper and The Magazine) has a new podcast app: I like … Continue reading Marco Arment’s Overcast

Email Marketing Doing Well On Mobile

2013 is the year of the mobile device: Mobile Takes an Increasing Share of Email Opens - eMarketer: "In May 2013, research from marketing solutions provider Harland Clarke Digital found that consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails. The smartphone took one-quarter of … Continue reading Email Marketing Doing Well On Mobile

Make Sure Your Mobile Site Is Working Well or Get Penalized by Google

Google has so much to gain (and lose) on mobile as the web continues to evolve from the desktop to the device. Don't get caught with a bad mobile site according to Google... Official Google Webmaster Central Blog: Changes in rankings of smartphone search results: "This kind of redirect disrupts a user's workflow and may … Continue reading Make Sure Your Mobile Site Is Working Well or Get Penalized by Google

Google Dominates, Facebook Rises and Apple Snores

Impressive stats from Google as reported in a new eMarketer study... Google Takes Home Half of Worldwide Mobile Internet Ad Revenues - eMarketer: "Google earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year, helping propel the company to take in nearly one-third of all digital ad dollars … Continue reading Google Dominates, Facebook Rises and Apple Snores