Mobile

Mobile’s Massive Implications

There are some really great slides and info here… highly recommended: Business Insider – Here’s An Excellent Presentation About The Rise Of Mobile And The Massive Implications: “Revered Apple analyst Benedict Evans of Enders Analysis is giving a presentation May 29 at the BookExpo America convention in New York. It’s on the rise of mobile …

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On-Demand Marketing

Not totally on-board with everything here (by 2020 we won’t be tapping things to enable NFC connections nor will companies be texting us when we already have their app installed on our device or wearable), but this is an thought-provoking overview of just how much the web and coming improvements in consumer technology and IT …

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When Marketers Stare Back at You

Hot on the heels of Samsung’s new flagship phone being released with “eye scroll tracking” as a feature comes this interesting piece from TechCrunch on what we might be in store for when marketers can stare back at mobile users… The Implications of the Interface That Watches You – TechCrunch: “It’s no secret that companies …

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iWatch Doubts

I’m still not sold on the concept of a “smartwatch” that replicates some of the functions of a mobile device such as the iPhone. Granted, I haven’t worn a watch in a decade but I do carry a mobile phone with me most anywhere. Apple’s watch will run iOS and arrive later this year, say …

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Square and Disruption

Square Gift Cards from Square on Vimeo. We make no secret of our love for Square and the ability to democratize transactions to the point of making our on-the-go clients very very happy. We even gave them out as stocking stuffers to clients. We couldn’t be more excited about Square’s new gift card functionality that …

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Analytics, APIs and Mobiles

We’ve been experimenting with Keen’s API-as-analytics platform (simply drop some code into your existing code) on a few of the apps we’re building for clients and have been mightily impressed so far… Keen IO – Analytics APIs: “So many of the devices we use everyday are internet connected and could certainly benefit from great user …

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Should You Develop iOS or Android Apps?

The short answer is yes, but the long answer is more complicated depending on your audience and where/how you need to be discovered… iOS Devices Have Been Dominating Mobile Web Traffic For The Past 6 Months [Report] | Cult of Mac: “Android technically sells more smartphones than Apple, but iOS devices continue to dominate mobile …

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iPhone Passes Outlook in Email Usage

Email marketing is an essential part of what we call Discovery Marketing. Retention is the new acquisition, after all. We love to use resources like MailChimp or ConstantContact to help our clients find the best relationships with their customers or users. Often, we get questions about HTML emails and pretty graphics as a part of …

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Impressions

We don’t pretend that we don’t need inspiration, too. ​ In fact, as we are grocery shopping or eating lunch or filling up our cars with gas, we are noticing and observing how businesses are telling their stories. ​ Today as we gathered for a team lunch, we noticed the diner had placed a paper …

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Mobile Means Disocvery

We like to chirp on and on (and on) about the need for companies to invest in what we call Discovery (again… a blend of organic SEO, paid search and social media campaigns that all tie nice and neatly together at the end of the day and/or month).​ However, one thing that we don’t get …

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Revenge of the Podcast on iOS6?

I, for one, love the sound of this… Starting In iOS 6, Apple Might Introduce Paid Podcast Subscriptions | Cult of Mac: “With iOS 6 this may all change. The new Podcasts app that Apple has released today contains a strange ‘Redeem’ button, similar to that found in the iTunes and App Stores, present only …

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Some Things Never Change

It’s fascinating to me that mobile ad networks are making the same mistakes that we made with web-based performance advertisements 10 years ago… Airpush – Developers: “Developers are paid on a CPM basis (cost per thousand impressions) rather than CPC. An “impression” in the case of Push Notification Ads includes any time an ad is pushed to a …

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The Kids Are All Coding; Why Aren’t You?

I’m working with a group of 6th-8th grade girls in our Middle School who easily blew past the first five or so lessons on CodeAcademy today. I was impressed how quickly and easily they groked ideas like substrings and declaring variables. Turns out they aren’t the only ones interested in coding… Codecademy’s CodeYear Attracts 100,000 …

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I Love TinyLetter

Awesomely Simple TinyLetter Admin Page… Yesterday, I wrote about the seldom discussed differences between RSS subscribers and email subscribers to websites. It’s an interesting discussion when you ponder what it means to actually engage visitors and create sustaining revenue channels and interactions beyond just a one-time visit. One tool that I’ve been using on my …

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Why Are There No Affiliate Network Apps?

Thousands of affiliate marketers will be traveling next week on the way to Las Vegas for Affiliate Summit. We affiliate types are notoriously compulsive about checking our stats on the affiliate and cap networks, on Google and in our various analytics packages (as we should be). I can check my Google stats, email subscription numbers …

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Why Freemiums Aren’t the Future Path

Interesting piece by Tac Anderson on the concept of Path as an Upstream Social Network (USN below) compared to traditional networks like Twitter and Facebook which he terms Downstream Social Networks (DSN below) and how USN’s could affect the engagement of marketers with lucrative data-rich networks: What Path Teaches Us About The Future of Social …

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Why is Affiliate Marketing Doing Well?

Nice overall piece on the current market position of affiliate marketing in the overall scheme of things and how our industry is poised to continue its growth into 2012… How 2012’s Rise Of The Affiliate Channel Will Impact The $300B E-Commerce Industry: “There are several factors driving the increased interest in performance marketing. The three …

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