The new Weekly Insight podcast that we recorded on Friday is now up. The show is getting better and better every week, and I’d definitely suggest checking out this new episode if you haven’t done so already. We grill affiliate educators, grill Wayne on ReveNews and have a great debate on the state of affiliate … Continue reading Weekly Insight Podcast 11/3 – 11/10
George Michie, VP of Client Services at The Rimm-Kaufman Group, has sent me a detailed and illuminating response to a previous post where I questioned some of his conclusions about Google’s AdWords Broad Match. Thanks for the bak-and-forth, George! Let us know what you think of the issue in the comments. “Brooooooad match as you … Continue reading Google Brooooad Search – Response from Rimm-Kaufman
Here’s the plot summary: Yesterday on the Weekly Insight Podcast, there was a discussion of a Monkey Phone Call that Microsoft MVP and Google VIP Wayne Porter had sent my way. He then hatched the plan to send one to Robert Scoble because we were discussing LinkedIn and I brought up Scoble’s infamous post on … Continue reading Wayne Porter Offers Robert Scoble a Monkey Phone Call
With $1 million in funding, BrightRoll (formerly PostRoller) has launched and is seeking to carve out a niche of contextual ad serving by making use of networks of various sites. While this is not particularly a new concept (see BlipTV or Streetfire or Magnify), BrightRoll has attracted huge media players such as MetaCafe. The main … Continue reading BrightRoll Launches With Contextual Ads in Video
Alan Rimm-Kaufman is a brilliant analyst (even has a PhD in Operations Research and Statistics and is a fellow Yalie… boolah boolah). However, I disagree with my fellow bulldog on some of the conclusions he makes about Google’s expanded search algo’s. I see those algo’s rapidly using the AI tech that Google has been developing … Continue reading Google’s Broooader Search – Harming Advertisers and SEM PPC Economics?
ValueClick continues to draw attention for its higher than expected earnings last quarter. It’s shares have jumped more than 15% already. When will the VC’s start coming and will a bigger fish be making a move soon? Too early to tell, but we’ll keep our eyes open… Not in the betting mood on the market, … Continue reading ValueClick Attracting VC Attention with High Earnings
Content king/queen/monarch MarketingSherpa has been acquired and I can’t say enough about Anne’s hard work in making this happen. The MarketingSherpa team is a class act and has always been (and will continue to be, I’m sure) a great resource for those in online marketing or affiliate marketing. With over 200,000 readers and 700 case … Continue reading Marketing Sherpa Acquired by MEC Labs Group
Mashups have revolutionized the social web by freeing up access to services and allowing publishers to have a stake and claim in the chain of interaction with a merchant besides just passing on eyeballs or qualified leads. It’s inevitable that CPA affiliates begin to use mashups. SuperAff.com has a nice post today on the subject… … Continue reading Affiliate Marketing Mashups?
Google continues to up the ante in the publisher/advertiser relationship, and their newest project is yet another flanking move aimed at tightening the grip on the otherwise unruly online advertising market. This transcends CPC and heads straight into the backend of the CPA crowd. The only question is, will Google continue to innovate/renovate in this … Continue reading Google Goes After Affiliate Middle Section
Gibbs brings more than seven years of online advertising experience to this role. Immediately prior to Revenue Science, Gibbs held the position of director of strategic national accounts at ValueClick Media where her responsibilities included establishing relationships with large brand and top online marketers. Previous to her position with ValueClick, she served as vice president … Continue reading Former Dir of Strategic National Accts at ValueClick Moves to Revenue Science
Every week on the Weekly Insight Podcast we seem to ask each other if ValueClick is really going to sell CJ. I’m of the constant opinion that no, they will not sell CJ (really, who would sell a two letter domain name these days??). If Google is looking to buy a CPA network they would … Continue reading ValueClick Reports 14 Cents Per Share Earnings in Q3
No one or their sister is talking about clickfraud. Sure, AdSense might be the most incredible ad platform ever, but at what cost? What are we in the CPA Network side of things doing to combat the eventual governmental/regulatory and public scrutiny that will inevitably be a result of a glossed-over clickfraud problem in online … Continue reading Can ValidClick Neutralize Clickfraud?
Is Rosenweig correct in his assumption that the market is changing back from a seller’s market to a buyer favored space? I don’t think we’ve hit that point in inventory just yet, but even in the CPA world, this market shift will definitely occur again. This would also supply more reason that Google and other … Continue reading Glut of Cheap Ad Space (According to Yahoo)
Does your program rely on search for attracting new affiliates, customers or traffic (most likely, it does)? Then you need to be aware of “impression fraud”… What is Impression Fraud? Does it ever end? This has been a problem since day one with Google’s yield mechanism, but luckily, when you’re bidding on 25 million keywords … Continue reading Impression Fraud is a Problem
What the writer of this piece doesn’t include is the clickfraud problem. Search spamming and gaming search results are a nuisance, but not crippling. Clickfraud money goes to some very nasty places and could bring close scrutiny that would topple the house of cards… Many of you will agree that Google’s search result relevancy is … Continue reading Google’s Search Problems (More on Clickfraud)
I’ve heard from my sources that the Google Multimedia branch (video, music, audio) will be based in their new(er) Chicago offices. Here’s a listing from Craig’s List with some info on that… Audio Account Coordinator, Google Audio – Chicago This position is based in Chicago, IL. The Audio Account Coordinator’s primary responsibility is to provide … Continue reading Google Multimedia To Be Based in Chicago?
Google launched Google Co-Op a short time ago, and it hasn’t taken long for some in the affiliate marketing space to create a Google powered search engine specifically tailored to the affiliate marketing world. Specifically Affiliate Classroom has launched AFFoogle. I hope to get in touch with them sometime in the coming week to discuss … Continue reading Is AFFoogle Needed?
Ah, the annual ritual of long flights, business card updating and Plaxo checking is occuring (I hate Plaxo, by the way). That can only point to the immenent coming of AdTech NY. Some go for the networking, some for the presentations and most for the parties. I still have never had a worthwhile business discussion … Continue reading What’s AdTech Without the Parties?
From the Azoogle Ads Newsletter… AzoogleAds 2.0 is just around the corner, and it is stocked with the tools you need to help you optimize your campaigns and ultimately make you more money! WATCH YOUR EMAIL – They will be transitioning in stages and the email will alert you when it’s time for YOU to … Continue reading Azoogle 2.0 Coming Soon
From the just plain stupid way that politicos have been trying to game Google or Youtube, it seems that the very area that could benefit the most from the social web (POLITICS) is either too dumb, too corrupt or too oblivious to see the real opportunity. Google Bombs are nothing new to most of us … Continue reading Google Bombing Politics