vSocial and Adify Team Up for In-Video Vertical Advertising

Adify is an interesting new player in the video space. Underneath the heading of “Community Driven Ad Networks,” their blog states that: At Adify, we are developing a business model that “wraps around” this emerging form of content creation with a unique set of services for supporting monetization. Our community networks are designed to enable … Continue reading vSocial and Adify Team Up for In-Video Vertical Advertising

Google’s Broooader Search – Harming Advertisers and SEM PPC Economics?

Alan Rimm-Kaufman is a brilliant analyst (even has a PhD in Operations Research and Statistics and is a fellow Yalie… boolah boolah). However, I disagree with my fellow bulldog on some of the conclusions he makes about Google’s expanded search algo’s. I see those algo’s rapidly using the AI tech that Google has been developing … Continue reading Google’s Broooader Search – Harming Advertisers and SEM PPC Economics?

Affiliate Marketing Mashups?

Mashups have revolutionized the social web by freeing up access to services and allowing publishers to have a stake and claim in the chain of interaction with a merchant besides just passing on eyeballs or qualified leads.  It’s inevitable that CPA affiliates begin to use mashups.  SuperAff.com has a nice post today on the subject… … Continue reading Affiliate Marketing Mashups?

Former Dir of Strategic National Accts at ValueClick Moves to Revenue Science

Gibbs brings more than seven years of online advertising experience to this role. Immediately prior to Revenue Science, Gibbs held the position of director of strategic national accounts at ValueClick Media where her responsibilities included establishing relationships with large brand and top online marketers. Previous to her position with ValueClick, she served as vice president … Continue reading Former Dir of Strategic National Accts at ValueClick Moves to Revenue Science