Google’s Broooader Search – Harming Advertisers and SEM PPC Economics?

Alan Rimm-Kaufman is a brilliant analyst (even has a PhD in Operations Research and Statistics and is a fellow Yalie… boolah boolah). However, I disagree with my fellow bulldog on some of the conclusions he makes about Google’s expanded search algo’s. I see those algo’s rapidly using the AI tech that Google has been developing … Continue reading Google’s Broooader Search – Harming Advertisers and SEM PPC Economics?

Affiliate Marketing Mashups?

Mashups have revolutionized the social web by freeing up access to services and allowing publishers to have a stake and claim in the chain of interaction with a merchant besides just passing on eyeballs or qualified leads.  It’s inevitable that CPA affiliates begin to use mashups.  SuperAff.com has a nice post today on the subject… … Continue reading Affiliate Marketing Mashups?

Former Dir of Strategic National Accts at ValueClick Moves to Revenue Science

Gibbs brings more than seven years of online advertising experience to this role. Immediately prior to Revenue Science, Gibbs held the position of director of strategic national accounts at ValueClick Media where her responsibilities included establishing relationships with large brand and top online marketers. Previous to her position with ValueClick, she served as vice president … Continue reading Former Dir of Strategic National Accts at ValueClick Moves to Revenue Science

Is AFFoogle Needed?

Google launched Google Co-Op a short time ago, and it hasn’t taken long for some in the affiliate marketing space to create a Google powered search engine specifically tailored to the affiliate marketing world.  Specifically Affiliate Classroom has launched AFFoogle. I hope to get in touch with them sometime in the coming week to discuss … Continue reading Is AFFoogle Needed?

Azoogle 2.0 Coming Soon

From the Azoogle Ads Newsletter… AzoogleAds 2.0 is just around the corner, and it is stocked with the tools you need to help you optimize your campaigns and ultimately make you more money! WATCH YOUR EMAIL – They will be transitioning in stages and the email will alert you when it’s time for YOU to … Continue reading Azoogle 2.0 Coming Soon

Google Bombing Politics

From the just plain stupid way that politicos have been trying to game Google or Youtube, it seems that the very area that could benefit the most from the social web (POLITICS) is either too dumb, too corrupt or too oblivious to see the real opportunity. Google Bombs are nothing new to most of us … Continue reading Google Bombing Politics