Google’s Ads Updates in Search Results

We manage a number of Google Ads campaigns for clients. We’ve definitely noticed an uptick in desktop CTR’s since the updates (same as what happened with mobile last year). But a Google Ads campaign is only as good as the conversions it drives. If the quality tanks b/c of more junk clicks, ad spends will …

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“How can I get on the first page of a Google Result?”

SEO still matters as a part of your marketing mix. This helps, though… Google has introduced infinite scrolling to mobile search results pages. Where there used to be page numbers at the bottom of SERPs there is now a “more results” button. Tapping on the button will trigger more search results to load within the …

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Why Some Services Cost More Than Others (Education)

“Holistic local SEO campaigns are the best for providing long-term value because the results won’t disappear immediately if you stop working with the agency. They also offer an element of education that you could argue is the most valuable of all. While these services can seem a bit costly, they’re worth their price in every …

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Card Cataloging and What Comes After Google

I was always in the 900’s as a kid and teenager… 000 – General works, Computer science and Information 100 – Philosophy and psychology 200 – Religion 300 – Social sciences 400 – Language 500 – Pure Science 600 – Technology 700 – Arts & recreation 800 – Literature 900 – History & geography Then …

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Google Starts Ranking Your Site Based on Mobile Friendliness

We’ve known for a few months that Google was going to start ranking websites based on their ability to be displayed on mobile devices such as phones and tablets as well as traditional laptops and desktops. Looks like April 21 is the big day to have made the switch to a mobile-friendly site: Big news …

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Google’s Hummingbird and the Importance of Social Signals

Google’s new Hummingbird engine for search is finally starting to give us some clues as to what Google is prioritizing in its algorithms now (mainly mobile and contextual). Here are a couple of good sources and videos for you to ponder while you plan out your site’s marketing strategy. Both links and social signals are …

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What Does Google’s New Personalized Search Mean for Marketers?

When working with our clients on search campaigns, one of the most common conversations I have is about the nature of Google searches and how, if you’re signed in to your Google account, things aren’t universal (despite the “universal search” term). To drive this home more, Google is now blending its (awesome) Google Now type …

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Debunking Facebook’s Graph Search

TechHive has a good post up today on what Facebook’s Graph Search (beta) does and what it means to us as users: How to use Facebook’s Graph Search (and why you would even want to) | TechHive: “Once Graph Search is on, Facebook prompts you to ‘search for people, places, and things.’ Start typing. Graph …

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Google’s Matt Cutts on Link Building and Memorable Websites

Matt is right… create an experience and work towards the big picture rather than just make something for the moment… Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts: “Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to …

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Stock Images and Your Search Results

Google’s Matt Cutts assures us that using stock images on our sites doesn’t affect search results, but you should care about the type of images you’re using nonetheless. Google’s Matt Cutts: Stock Images Do Not Impact Search Engine Rankings: “Matt’s answer was very short, he said ‘no.’ There is no positive or negative impact on …

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