About Sam Harrelson

Welcome to my world of marketing and strategy consulting, where innovation meets expertise. I’m Sam Harrelson, and I’m passionate about helping businesses navigate the digital landscape and achieve their marketing goals with a personal approach rather than template approaches.

My Journey

My professional journey began with a deep fascination for the internet’s potential and a commitment to mastering the art and science of online marketing. With over 20 years of experience in the digital marketing industry, I’ve witnessed and adapted to the transformative changes in the digital landscape. This rich history equips me with the knowledge and foresight to create innovative and effective marketing solutions.

Background and Expertise

My diverse background has shaped my approach to marketing and strategy consulting. I hold a Masters in Religion and Art from Yale University, where my focus on Religion and Literature honed my analytical skills and deepened my understanding of human behavior. These skills are crucial in crafting marketing strategies that resonate deeply with audiences.

In my early career, I served as a curatorial assistant at the Yale University Art Gallery, which refined my ability to tell compelling stories through various media. This experience is invaluable in marketing, where storytelling is a key component of building brand identity and connecting with customers.

My journey also includes roles as a teacher and coach, experiences that have enhanced my ability to communicate complex ideas clearly and effectively. This background in education has instilled in me a commitment to continuous learning and adapting to new trends and technologies in the digital marketing world.

I also authored Has Claims Upon New England on Assyrian archaeology and 19th Century Missionaries from Yale University Press. Related to that work, I’ve taught Religious Studies courses at the university level and have been included in books and studies on Assyrian art and archaeology as well as the history of Dura Europa in modern-day Syria.

Creative Ventures

Beyond the realm of marketing, I am a published poet, having contributed to the 2023 South Carolina Poetry Collection and various poetry outlets. This creative pursuit complements my analytical skills, allowing me to bring a unique and holistic perspective to my consulting services. Creativity is at the heart of effective marketing, and my background in poetry enriches my ability to craft engaging and persuasive content.

Philosophy and Approach

Effective marketing goes beyond merely reaching an audience; it’s about creating meaningful connections and driving real results. My approach is rooted in understanding each client’s unique business needs and crafting tailored strategies that align with their goals. I’m committed to delivering value through innovative and data-driven marketing solutions.

My journey through various roles and industries has provided me with a comprehensive understanding of both the technical and creative aspects of marketing. This blend of expertise allows me to offer insights and strategies that are both innovative and grounded in real-world experience.

Let’s Connect

Ready to elevate your digital marketing efforts? I’d love to hear from you. Whether you’re looking to develop a new strategy, optimize your existing campaigns, or explore new marketing opportunities, I’m here to help. Contact me today to schedule a consultation and discover how we can work together to achieve your business goals.

Email: sam@samharrelson.com

Office: 803-463-9039


  • Yale University (MAR, Religion and the Arts)
  • Gardner-Webb University (MDiv Studies)
  • Wofford College (BA, Religion)

Teaching Experience:

  • AP Physics, AP Environmental Science, and Middle School Science – Wilson Hall (Sumter, SC)
  • Physics, Physical Science, and Earth Science Teacher and Dean of Students – Thomas Sumter Academy (Rembert, SC)
  • Middle School Math, Robotics, Science Teacher, and Social Media Coordinator – Carolina Day School (Asheville, NC)
  • Middle School Science and Robotics Teacher – Spartanburg Day School (Spartanburg, SC)
  • Adjunct Professor – Gardner-Webb University (Boiling Springs, NC)
  • Adjunct Professor – University of South Carolina (Columbia, SC)
  • Middle School Science Teacher – Hammond School (Columbia, SC)
  • High School English and Literature – Newberry High School (Newberry, SC)

Work Experience:

  • President – Harrelson Agency
  • Marketing Strategy Manager – AgFirst Farm Credit Bank
  • General Manager, North America – Clicks2Customers
  • CEO – planetBeta
  • Senior Vice President / COO – PrimeQ
  • Senior Accounts Manager – AdDrive Advertising Network
  • Curatorial Assistant – Yale University Art Gallery

Advisory Boards:

  • Palmetto Project Board of Advisors
  • Commission Junction Board of Publishers
  • Affiliate Summit Advisory Board
  • Affiliate Classroom Board of Directors
  • Spartanburg Day School Strategic Planning Board
  • Social Media Board for Carolina Day School