“Wait, you’re playing Pac-Man?”

We finished up with our science lesson this morning and sat down at the kitchen table for a snack. This is usually when the five-year-old has “tablet time” (we’re not the type of parents that abides by the “Screen Time!” mantra or severely restricts device usage…). As I was putting snacks out, I noticed he……

Tech companies freezing political spending and why tech still matters

This is the death knell of PACs for tech companies with activist employees,” one source told Axios. “This is the final straw.” — via Axios This is a really fascinating development. First Microsoft and now Facebook are suspending PAC (Political Action Committee) spending in Washington. They’re joining financiers Goldman Sachs, JP Morgan, and Citigroup, along……

“Surely some revelation is at hand”

As the world responded to the epidemic of 1918-1920 and recovered from World War I, Yeats penned this… seems fitting for us to consider a century later. Things fall apart; the centre cannot hold; Mere anarchy is loosed upon the world, The blood-dimmed tide is loosed, and everywhere The ceremony of innocence is drowned; The……

Client Website Updates Late At Night

Every Friday and Saturday night, we run client website updates focused on speed, security, and just general maintenance. It’s become a ritual of sorts for me over the years to check-in on how things are progressing. It’s completely nuts to say, but I look forward to these late-night updates as a time to watch the……

Don Jr’s Site is on Shopify

Donald Trump Jr is tweeting about how “big tech” is cracking down on “free speech” after his father was booted from Twitter, FB, IG, YouTube etc over the last few days as a result of the Jan 6 terrorist attack on our nation’s Capitol. https://twitter.com/DonaldJTrumpJr/status/1347926393871421445?s=20 Not good marketing What’s interesting here is that Trump Jr……

“A lot of things get caught at the end and we’re not paying enough attention.”

This was a fantastic conversation with Dave Maxfield last week on the Thinking podcast. I’m not a huge fan of “business” podcasts, so I intentionally try not to make them. But the last few conversation episodes, especially this one with Dave, have been applicable to all of life regardless of age, stage, or chosen profession.……

Technology as a marketing vehicle for community

This is an inspirational and aspirational piece from Douglas Adams in 1999 that I return to from time-to-time. Partly out of appreciation for Adams’ prescience and partly out of my own selfish need to remind me that this internet we’re building (21 years later) is still a thing of beauty and promise. What Adams points……

“Persistent beliefs which are not just demonstrably false…”

Must read here. I won’t summarize the article as you need to read the entire piece for yourself, but the implications for things I care about very deeply (such as marketing, politics, technology, religion, and education) are serious. Take some time and read: Sloman and Fernbach see this effect, which they call the “illusion of……

WordPress 2020 Stats

Interesting… didn’t realize the bit about the WordPress 5.6 release team. That’s admirable and something that we need more of in the open-source world (and the tech world in general): One thing I’ll call out WordPress 5.6 had an all women and non-binary release squad of over 50 people, a first for WordPress and probably……

Marketing Joy

Spectrum Not Marketing Joy Hearing from Spectrum never brings joy. We have been Time Warner Cable (which became Sprctrum) customers of their high speed internet offerings since moving to our new home in 2013. We regularly receive mailers and calls from them asking us to consider their phone plans or cable tv packages. Remarketing is……

Don’t Look Over Instagram Reels for Your Marketing in 2021

I remember the first few times I saw a friend post a Reel on Instagram and thought “well, that’s a weird knock-off of Snapchat and Tik-Tok” and wondered how or if my clients should even know about (or bother) with it. Then in November, we also got word from Instagram that major changes were coming……

Thinking with Sam Harrelson Episode 167: Thomas Whitley

I was thrilled to be joined again by my long time co-podcaster Thomas Whitley on the most recent Thinking Podcast. We discussed what he’s doing in his capacity as Chief of Staff for the Mayor of Tallahassee, FL to work with (and help) businesses in their city navigate the ongoing Covid crisis and its rippling……

Marketing to Your Own Beliefs

I get these sorts of questions frequently from new clients: “Why aren’t my Facebook Page posts getting more likes?” “Why isn’t my website getting more views?” “How can I let more people know I’ve written / made / created / offer the best service / product in my area?” “When will people start responding to……

Workplace Gender Equity and Covid

I’ve been a work-from-home type for years, but as a man it’s been hard to share the experiences of being on an important client call while changing a diaper or cleaning up my son’s lunch with my male friends (or society in general). I’m definitely not patting myself on the back here (at all… I……

Google Shopping Gift Guide and Importance of Trending vs Popularity

Google’s annual Shopping Gift Guide is out for 2020. While it’s a handy tool for personal shopping, it also has some incredibly helpful stats for marketing and messaging. The trick is to focus on trending items using data. The same is true for Instagram… the hashtags that you should be incorporating into your posts for……

TikTok and WordPress Integration

I’ve had a few people reach out to ask me if there’s a way to integrate TikTok with their WordPress site… so I recently did some research and testing and this is the plugin I’d recommend: TikTok Feed is premium WordPress plugin to create stunning gallery of TikTok videos for any user, hashtag/challenge, Music or……

Facebook and Instagram’s New Social Good for Business Platform

Along the same lines of posts I’ve been making about authentic marketing outreach aimed at specific communities, causes, and moments… this isn’t just about crass capitalism. Businesses, nonprofits, churches, community orgs, public officials etc need to be engaged in this sort of marketing messaging regardless of your political or religious affiliations but in respect of……

The Economics of Mask Wearing

https://twitter.com/carlosgil83/status/1334240989087666181 For the last 18 or so years that I’ve been in marketing, I’ve used “democratization” and “community focus” as consistent buzzwords in both my consulting work as well as speaking at conferences etc. I don’t think there’s any better example as to why those terms are important than the experience of living through 2020.……

DeepMind AI Cracks Protein Folding

Incredible advancement in very important science… “With its latest AI program, AlphaFold, the company and research laboratory showed it can predict how proteins fold into 3D shapes, a fiendishly complex process that is fundamental to understanding the biological machinery of life. Independent scientists said the breakthrough would help researchers tease apart the mechanisms that drive……