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About the Microsoft and Walmart Acquiring TikTok Deal

The idea would be to help turn TikTok U.S. into more of an e-commerce app for creators and users, much like what TikTok parent company ByteDance does with a similar app in China. Source: Microsoft working with Walmart on TikTok deal - Axios One of the main reasons TikTok has taken off with influencers, soccer ...

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Rise of OnlyFans, Decline of Influencer Marketing

Interesting dynamics for the marketing world (something I've been arguing for since "influencer marketing" became a thing years ago) as we continue to see re-evaluations of things like Google Ads and social media marketing as well. The landscape is changing rapidly and I've been on a ton of strategy calls with clients lately trying to ...

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Facebook Launches Messenger Rooms to Go After ZOOM’s Market Boom

Facebook Launches Messenger Rooms to Go After ZOOM's Market Boom 9

Interesting play that was pretty predictable. But I do wonder if Facebook's presence with nonprofits, churches, and small businesses will mean that Messenger Rooms takes off on a steep path of adoption? I think it just might because so many people in those areas are "already on Facebook" and comfortable with the platform as opposed ...

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Build your own website and stop using Twitter, Facebook, and LinkedIn for your personal online persona.

There’s another option for developing an online presence that doesn’t leak any data you don’t want it to, if you’re willing to put in the effort: a personal website. Last year, a Vice reporter, Jason Koebler, made a compelling case for bringing personal websites back into style. Before Facebook, setting up your own page on ...

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The Problem with Trying to Do Your Own Email Marketing

The Problem with Trying to Do Your Own Email Marketing 18

Web designers always bemoan online website creators like Wix and Squarespace for making it too easy to build a website and undercutting their own trade (and pricing). We've certainly battled with that at Harrelson Co over the years, especially given that our main client base is made of nonprofits, churches, small businesses, and generally those ...

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