vSocial and Adify Team Up for In-Video Vertical Advertising

2 thoughts on “vSocial and Adify Team Up for In-Video Vertical Advertising”

  1. It will be interesting to watch consumer *tolerance* of video ads. The industry is already trying to find the ‘sweet spot’ in terms of video ad placement/insertion and (the biggie) length.

    Also, the contextual placement thing is going to be damn tricky — even with helpers like tags. There are bound to be some ads/brands winding up next to video content that they do NOT wish to be associated with. The negative reaction (of advertisers) will be much stronger than what we see in the realm of fixed images and text.

    I predict a lot of slop over the next few months. Ultimately it will sort out.

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