Sam Harrelson

AdReady: Ready for Prime Time?



adready

The ad network space is incredibly crowded (especially in this age of loose spending by advertisers).  That may be coming to a close in the near future, but for now it looks like there’s more and more ad networks popping up everyday who aren’t bringing much creativity or uniqueness to the table.

I found AdReady while doing research for another post and I’m trying to figure out exactly what they do that is different from either AdSense or CJ, Linkshare, Performics, ShareASale, etc.  From the site, AdReady is working with Google (AdSense?), Yahoo’s RightMedia and AOL’s Advertising.com.

TechCrunch gave some coverage of the site with details like a 20% cut for the network.  Beyond the ability to customize graphical ads (Photoshop?? The Gimp??), I’m not seeing the value proposition here or a reason why publishers (or advertisers) should choose something like AdReady over one of the existing ad networks.

I’d love to see them expand and improve, though… the ad network space (especially in the graphical realm) needs some tree shaking.

AdReady is an advertising technology company focused on making online display advertising accessible and effective for advertisers of all sizes. Through AdReady’s data-rich library of proven creative, real-time ad customization tools, and intuitive web-based interface, marketers are learning that AdReady makes it easy to build and run effective online display ad campaigns in minutes.

AdReady — Company Overview



Posted: 11.06.2007

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