AdMob and the Coming Mobile Marketing Revolution


AdMob is an advertising network aimed at the mobile market. They interact with publishers and advertisers much in the same way as a Commission Junction or Linkshare or ShareASale, but focus on mobile ads, creatives and deliveries.

They have just released their November stats (report available here):

It is our pleasure to send you our third monthly AdMob Mobile Metrics with November data. We have appreciated your feedback and continue to add to the report. This month we have added month-over-month change calculations to make it easier to observe trends in geographic regions, manufacturers and individual handset models.

Some observations from the November data:

  • AdMob Network impressions were up 4.5% November over October to 1,722,213,245. The growth was driven by Western Europe and North America.
  • Apple iPhone share continued to grow and we saw a strong first full month of iPhone traffic in the UK.
  • Nokia N Series devices showed strong growth in November.

The trends here are interesting to observe and digest considering the impact that mobile marketing is poised to make in the general marketing industry in 2008. Companies like AdMob are paving the way and will surely be either competitors or acquisitions of Google, Microsoft or Yahoo.

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