Nokia is rolling out a mobile ad network according to CenterNetworks:
Nokia Launches Mobile Ad Network | CenterNetworks: “Nokia (NOK) is announcing the launch of a mobile ad network this morning at the Mobile World Congress in Barcelona. Named the ‘Nokia Media Network’, Nokia notes, ‘The biggest brands in the world trust us with their mobile advertising because they know the Nokia Media Network enables them to reach the largest, highest quality audience on mobile and provides the best ROI.'”
The key difference between Nokia’s potential for success and the existing mobile ad networks is the reach that Nokia has on the hardware side of the mobile phone universe.
With Google revealing its Android platform at this week’s Mobile World Conference in Spain (and it looks spiffy… can’t wait to try out an Android mobile with all of my Google cloud data) and the increasing numbers of people (primarily young people) doing things other than just talking and texting on their mobile phones using increasingly sophisticated phones like the iPhone, a well leveraged mobile ad network could payoff.
The first company to grab a leading market share will help pave the way for this avenue of monetization and be a force to reckon with as more and more of “the web” goes mobile.
A few years from now, we might look back on this launch as a very big deal.
Now, when are the affiliate networks going to start encouraging mobile ads? 🙂