TechCrunch has the news that WidgetBucks has teamed up with advertising outlets Blue Lithium and Marchex.
WidgetBucks Announces Deals with BlueLithium and Marchex: “WidgetBucks has announced the expansion of its ad widget network through agreements with BlueLithium and Marchex. The two deals touch on key growth areas for WidgetBucks: premium CPM display advertising to its publisher base and expanding distribution of CPC product ad widgets.”
WidgetBucks is a product of mPire and combines affiliate marketing techniques with blog-based sidebar widgets.
Although Newsweek and others said 2007 was the Year of the Widget, it looks as if that might have been slightly presumptive as agencies continue to discover the power of the dispersed web.