Sam Harrelson

Google Assumes Omnipotence, Can Now Index Flash



What does this mean for video?

Once Nearly Invisible To Search Engines, Flash Files Can Now Be Found And Indexed: “Adobe has come up with a way for the search engines to read SWF files and index all of the information they contain. That means any text or links in a Flash application can now be indexed. This is a huge step forward for Adobe and anyone who develops in Flash/Flex. Michele Turner, Adobe‚Äôs VP of marketing for its platform business, explains:

We are releasing technology to Google and Yahoo that enables them to crawl and index SWF files. They are now searchable. This will open up millions of Flash files to search.

Adobe has created a special Flash player for the search engines that acts like a virtual user going through each application. It actually goes through the runtime of each Flash application and translates it into something the search engines can understand. So all of those fancy interactive Flash Websites and other rich Internet applications that have been invisible to search engines, can now be seen by them. “

For sites such as Seesmic which rely heavily on a Flash interface, this is great news SEO wise. While I’m not a fan of the mostly Flash pages (like those that seemed to be the front-end of every DirectTrack CPA network in 2005), a little Flash can engage the viewer/user and turn their stay into a longer one.

Regardless, as Jim Kukral says… start doing video and tagging it properly if you want to have a future online.



Posted: 07.01.2008

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