A Group Is Its Own Worst Enemy

Thanks to Hugh McLeod for pointing this out:

Shirky: A Group Is Its Own Worst Enemy: “This is a lightly edited version of the keynote I gave on Social Software at the O’Reilly Emerging Technology conference in Santa Clara on April 24, 2003

Good morning, everybody. I want to talk this morning about social software …there’s a surprise. I want to talk about a pattern I’ve seen over and over again in social software that supports large and long-lived groups. And that pattern is the pattern described in the title of this talk: ‘A Group Is Its Own Worst Enemy.’ “

Something to think about as we trounce forward through the murky and undrained swamp of large scale social technologies (especially as marketers)…

Published by Sam Harrelson

I'm the head of Harrelson, where we work with churches, nonprofits, and businesses on marketing strategy and consulting. This has been my personal blog about marketing, tech, religion, art, history, scifi, family, and life in general since 2006.

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