I try to explain to student writers that there is something powerful about talking around your point. It’s a strategy called showing and not telling. By using an interaction, a conversation or an observation you can show your audience what you mean.
It may seem unrelated, but as I have talked to clients, I have realized that too often marketing strategies are straightforward explanations rather than real life experiences. When you include these experiences that have shaped your story and your journey to where you are, you draw your audience in because they can connect with you.
Maybe show, don’t tell isn’t just for writing.