We get lots of questions from folks interested in improving their position in Google searches but who aren’t quite ready to jump into a paid solution like we offer.
If you’re looking for “cheap SEO” (we didn’t coin this term), you’re in luck and have quite a few options. Here are a few free resources that you should definitely consider:
1. Create an account for your site or blog with Google Analytics. If you have a Google Account (GMail), you’re halfway there. Google Analytics isn’t perfect, but it’s more than most folks new to SEO or site optimization will ever need.
2. Sign up for Google Webmasters Central. It has a little bit of a learning curve but the payoff is certainly worth the thirty minutes you’ll spend. From learning about sitemaps to addressing problems that the GoogleBot might have indexing certain pages or parts of your sites, Webmasters Central is a goldmine of a reference site.
3. If you happen to have your site or blog on WordPress as a self-install (you pay a host like MediaTemple or BlueHost and install WordPress on a server yourself… not wordpress.com), then check out the Yoast SEO WordPress plugin. Yoast does a great job of walking you through easy steps to make your WordPress site more “Google Friendly” and will help you optimize options like your sitemaps and XML. Again… nothing free is perfect, but it’s a good start.
4. SEOMoz has a great page on what to expect when expecting Do-It-Yourself keyword management. Keyword research is insanely important. We stress this so much with our clients and we’re always amazed when people overlook this critical component of website and brand success. This is part of a larger book and not completely up-to-date, but will help you get a start when you’re ready to start dabbling with AdSense.
As always, get in touch with us when you’re ready to take your site or business to the next level. As strange as it sounds, we love helping people discover the power of search and what it can mean to their business, especially when combined with a healthy social media plan. But start playing with these tools and see what you can do for yourself.