Tara lays it out with a nice analogy and rock solid advice at the end:
The Secret to Great Social Content – Tara Hunt on LinkedIn: “Quite often, people seek out things like formulas and best practices and all sorts of ways to ensure the best outcomes. Books and posts and articles and infographics are gobbled up whole in order to satisfy an eager marketers desire to implement a ‘highly impactful’ content strategy. These types are Hedgehogs. They will see a popular 700×700 inspirational quote being passed around Facebook like wildfire and think, “A-ha! That’s the key! We need to create more square inspirational quotes!'”
Head over and read the post, it’s worth your time to reflect on how you’re making content for social media tied to your marketing campaigns and efforts and how effective you’re really being with your words and images.
Marketing in 2013 requires heart to be successful and marketers all-too-often forget that.