I’ve asked this question of our clients so many times… “What exactly does your brand stand for so that we can do the best job of marketing that meaning to people who need to hear it?”
The answer I frequently get is “um, well, that’s why we hired you.”
Hiring a marketing agency to help you with getting the word out about your products, services, apps or ideas is a great step but should come after your company has a clear identity. We help folks develop brand strategies, but don’t confuse that with marketing and advertising.
Seth has a good first step for every company to take…
Seth’s Blog – “What does your brand stand for?”: Make a list of the differences and the extremes and start with that. A brand that stands for what all brands stand for stands for nothing much.