I can’t agree more that email is the real social glue that binds together the social web, for better or worse.
If you want to have a company that has successful social media presence(s), make sure you’re also doing due diligence with tools such as MailChimp, Constant Contact, Aweber or iContact to ensure the best results over time.
We love and swear by MailChimp but folks like Shawn Collins do the same with Aweber because of its performance marketing features.
Whatever you chose to use, include email as a part of your social media strategy (the linchpin of such a strategy we would say).
Email is, honestly, the greatest marketing tool ever concocted by humans in our opinions (and from looking at our aggregate data):
Email is still the glue that holds the social Web together | TechHive: “But don’t forget that email isn’t just the oldest social network, it’s also the biggest, the broadest, the most user-controllable, the most integrated, the most powerful and ultimately the best social network on the Internet.”