Social Media Drives In-Store Buying Nearly As Much as Online Buying – HootSuite Social Media Management: “Interviews with close to 6,000 social media users found that Facebook is the social network that drives the most users to purchase. Contrary to popular belief, the data also indicated that social media drives in-store buying at an equal rate as online buying.”
This kind of data is great because many local businesses don’t realize that social media can drive local sales as well as online sales. Many businesses who don’t rely on online sales are reluctant to test social media campaigns for their own efforts because what frequently exists is the belief that full-on social media campaigns (as opposed to social media presences) are only for businesses who make most of their profits on the internet.
Social media is an invaluable resource that you should either be using already or testing extensively to see what it can do for your business.
(And if you need help, we’re always happy to help.)