How Many Clicks Does it Take?

Worth your 2.5 mins for pondering how your click path is best resulting in conversions…

via Forward3D: Are Men Out-Shopping Women Online? – YouTube.

Brands vs retailers aside, this type of data (not sourced but evidently part of an internal study by the presenter) is particularly important for thinking about how your average or median site visitor goes from landing on your site to making a decision.

What type of analytics and tracking are you using to track that route? If you’re looking at only the number of page views, you’re missing out on very valuable data. Do yourself a favor and connect your site to at least Google Analytics and Webmaster Tools and start learning from what your visitors are trying to tell you.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s