After a long day of yard work, I rushed into my office and registered the domain “CostPerNews.com.” For some reason, mowing the lawn and trimming hedges always causes me to brainstorm about online marketing. I had an idea of what I wanted to do with the site but only had a vague sense that it would be read by anyone. Initially, I saw CostPerNews as a bridge between the advancements that were happening in the online marketing world (primarily CPA networks, search and email) and the leaps that were being made by new companies such as Twitter and the soon-to-release Tumblr. It was an exciting time to be in tech.
Looking back on those first few months of posting in October, November and December of 2006 and January of 2007, I was averaging about 100 posts a month. That was while having a full time agency and also teaching as an adjunct professor. I was on fire and I remember those passionate days of micro-chunking, widgets and RSS delivery fondly.
Life happened and I eventually joined Wayne and Vinny in a group called incuBeta that rolled ReveNews and CPN into one entity. We had a great time and I came back to CPN full time after a while. Life continued to happen, CostPerNews grew and I decided it was time to go back to the classroom as a teacher. So in 2009 I left CostPerNews in the good hands of Evan Weber.
Seven years after this whole thing started, we’ve decided to reboot the site into something that both Evan and I really believe in… passionate and hard-hitting analysis combined with the ability for companies and affiliates to discover each other. We’re both excited and this is going to be a great step for the site.
So here’s the gameplan:
– CostPerNews will be both a blog (with the same type of content we were lovingly producing in the “good old days”) as well as a directory for networks and offers. You’ll be able to add your CPA, email, or coreg offer in the directory and have access to our still loyal and soon-t0-be growing readership. More on that later this week.
– My former marketing blog, MarketingTrends.co (and its predecessor PayPerTrends) is now folded back into CostPerNews. So in a way, it’s oddly satisfying for me that the content I’ve been making and the comments you’ve been writing are finally back under one umbrella.
– Evan will be heading up the directory side of things and I’ll be focusing more on content. That will overlap some, of course, but we’re excited about the partnership and the possibilities that exist between those two parts.
I can’t tell you how happy we are to be back on the “front page” and front lines of performance marketing both in terms of blogging and what we’re doing with the directory.
Here’s to the next seven(teen) years-