How to Make Your Point(s) On Social Media

“So I’ll end with three easy steps you can take, as librarians and researchers, to help special collections grow by using social media: 1) Digitize with open access licensing and easy-to-use platforms; 2) Teach your audience to think about the past instead of laughing at the past; 3) Choose your aims carefully and don’t confuse popularity with engagement.”

Source: how to destroy special collections with social media

Whether you’re at a research institution, a church, or a business, this is a wonderful and well done thought piece. Read and do likewise.

Thanks to Prof. Carrie Shroeder for sharing (via social media).

Published by Sam Harrelson

I'm the head of Harrelson, where we work with churches, nonprofits, and businesses on marketing strategy and consulting. This has been my personal blog about marketing, tech, religion, art, history, scifi, family, and life in general since 2006.

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