How to Make Your Point(s) On Social Media

“So I’ll end with three easy steps you can take, as librarians and researchers, to help special collections grow by using social media: 1) Digitize with open access licensing and easy-to-use platforms; 2) Teach your audience to think about the past instead of laughing at the past; 3) Choose your aims carefully and don’t confuse popularity with engagement.”

Source: how to destroy special collections with social media

Whether you’re at a research institution, a church, or a business, this is a wonderful and well done thought piece. Read and do likewise.

Thanks to Prof. Carrie Shroeder for sharing (via social media).

Posted by Sam Harrelson

I work with businesses, churches, and nonprofits to find solutions for their strategic planning and marketing needs. Get in touch to see how I can help your group face challenges of the 21st century while keeping your authentic voice.

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