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“So I’ll end with three easy steps you can take, as librarians and researchers, to help special collections grow by using social media: 1) Digitize with open access licensing and easy-to-use platforms; 2) Teach your audience to think about the past instead of laughing at the past; 3) Choose your aims carefully and don’t confuse popularity with engagement.”

Source: how to destroy special collections with social media

Whether you’re at a research institution, a church, or a business, this is a wonderful and well done thought piece. Read and do likewise.

Thanks to Prof. Carrie Shroeder for sharing (via social media).