“Without a solid marketing plan, too much is left to chance. When you rely on “hope based marketing” you’re at very high risk of losing money, time, and traction, because nothing is strategic and everything is reactive.”
Source: How to Write a Marketing Plan — Ecommerce Marketing Blog – Ecommerce News, Online Store Tips & More by Shopify
Shopify has a blog that’s always worthwhile read for small business owners (Shopify is a content management system that excels at allowing for the easy setup of a site for selling products). This pretty extensive walk through of some basic marketing plan tips is worth your read if you’re a business owner (or want to be one) and need some guidelines for marketing.
As always, get in touch if you need more help with your marketing plan or next steps!