“One thing is clear: Giving has changed, says JoAnn Turnquist, president and CEO of the Central Carolina Community Foundation. “People want to feel ownership of how their dollars are being used,” Turnquist says. Previous generations, Turnquist says, “were brought up to give to institutions, organizations that had secured the community’s trust,” she says. “The donors trusted that their dollars would be used appropriately.” “Move forward to 20- and 30-somethings that are tech savvy, get their information differently, from peers and online — they are motivated more by peer influencers,” Turnquist says.”
And churches wonder why “giving” is down among members and supporters? It’s because churches aren’t keeping up with the “how” part of stewardship and giving and being inflexible.