The Web Strikes Back

Google has actually been indexing the content of mobile applications for two years now, as a move against the search giant’s potential obsolescence as the world of computing increasingly shifted off the desktop and to take place inside native applications running on consumers’ phones. Since its launch, Google has expanded its ability to surface “deep links” (links that point to pages inside an app) from beyond a small set of early adopters on Android and now indexes applications across both major mobile platforms, iOS and Android.

Source: Google Search Now Surfaces App-Only Content, Streams Apps From The Cloud When Not Installed On Your Phone | TechCrunch

Interesting concept of “streaming apps” from Google… basically allowing people to use the functionality of native apps without having to leave the browser and / or install the actual app on their device.

Of course, not every app developer is not going to participate in this, but it does mean that Google is thinking of creative ways to keep the web (and web advertising) relevant in the app dominated present.