What’s Important for Your Website?

At the annual Minecraft conferences the young fans are not provided free workshops on how to play Minecraft but on “Video Creation 101″.

What will they do when they go back home?

Source: 15 Digital Marketing Trends for 2016 That Could Destroy Your Business

Last night I dreamed that I had been brought into a website redesign and new branding initiative for a large university (I know, but this is what I do for a living, so of course I’m going to have the occasional “work dream”).

The group that the university had assembled to work through the process with me was well versed in what they wanted in a web site and had no shortage of personal opinions to share and cling to (which is normally how the process starts in real life as well).

After hearing their thoughts, wishes, and concerns on everything from user interface to colors to layouts, they asked me what I had in mind. I looked at their notes and the site they wanted looked like a site that was a perfect fit for a forward looking university in 2007.

“Mobile,” I said. “80% of your traffic in the next three years will come from mobile devices with screens smaller than 5.5 inches. That’s radically different than how university (or business) websites were laid out five years ago and means that you have to rethink your opinions and wishes and start over.” (I wrote this down in my journal that I keep bedside after waking up to feed our newborn at 4 am).

I asked everyone to pull out their phones. Everyone at the table, regardless of age or “tech ability” had a smart phone of some sort (most were relatively current iPhones).

“Now, let’s design your site based on those screens. What are your favorite mobile sites? Do you have any or do you just use apps? Do you need a website? What are you trying to communicate or do with your university’s site? What’s important?”

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