“I want my life to have a purpose,” said Ms. Badger, who is co-founder and chief creative officer of Badger & Winters. Her agency, which works with advertisers such as Avon, Vera Wang, Diane von Furstenberg and Nordstrom, is pledging that it will not create ads that uses women as props or objectifies them. It is also sworn off airbrushing females in their ads “to the point of perfection.”

Source: Ad Agency Swears Off Crafting Ads That Objectify Women – WSJ

Good initiative.

We need more agencies and creative directors to follow her lead in the marketing world.

About the Author Sam Harrelson

Digital Marketing and Technology Consultant and Podcaster at Thinking.FM

3 comments

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