I’ve made a series of “Bringing It All Back Home” posts here over the last decade charting my attempts to reign in some of the content I so freely pour out all over the social web. Some of those attempts have been successful and some less so (looking at you, Twitter). However, I enter 2018 with a renewed sense of purpose and direction for how I see this space and site changing with me as I continue to evolve.
Similarly, the web continues to evolve. There is now less of a need for flashy graphics or fonts or layouts and more of a need for real and authentic dialogue and expression. I recognize my place of privilege saying that, but I do think the sooner we unmoor ourselves from our socially constructed social media profiles and find spaces of genuine room for translation and interpolation, the better we’ll be.
Plus, I have years of Analytics data to show that no one is looking at my “Services” page and I get much more interaction, engagement, and yes… clients from my actual posts here than some elaborately designed page touting my consultation pedigree and skills. Those are here if you seek them out, but I doubt you will.
Having a web space in 2018 means much more about discovery and freedom of expression outside the walled gardens of Facebook, Twitter, Instagram, and Snapchat. Those places still serve their purpose, but the type of expression and sharing and learning I’m looking to do more of in 2018 both personally and professionally will be the theme of this space as we move forward. The marketing and consulting clients will come if I do a good job of that exploration and communication of what I find out about the world, tech, religion, strategic planning, and …well… myself.
For the first time in three years, I’ve fired up a brand new dedicated server and put this site there (previously it was on WordPress.com as I worked up the courage to make this leap). Everything from email to my calendar to to-do apps and items etc will be located on the server as I want to be more intentional about the services I use and recommend but also find more of that self-reliance and independence I’ve always aspired towards (both personally and with my clients). I’ve even been able to bring in my old Tumblr posts from 2007-2009 as a part of scooping up all of my old posts going back to 2006. In the hours I’ve spent setting up the server as well as this site and learning to love PHP and curl commands again, I already feel that the attempt has paid dividends. I can’t wait to see what else I learn (or re-learn) as I move along.
So forgive me if I do a lot more sharing here than before… some of it will make it over to Twitter and perhaps Facebook. However, I’ll try to keep the stream manageable as more of my content originates here as the hub and flows out to those spaces. Those spaces are great for sharing and hearing echoes of your own views and feelings and expectations. A space like this in 2018 holds a promise of the type of exploration that encourages me to learn more and therefore be a more creative and talented person as well as a better consultant for my clients.
Here’s to 2018.