Too Much Choice and Not Enough Solutions
Whether you’re telling the world about your church, selling products or sharing experiences, your website is probably not doing the job you think you hired it to do.
I’m a big fan of the “jobs to be done” philosophy of “customer experience” marketing (again, doesn’t matter if you think you have “customers” or not… you do… time is the biggest asset we all have).
Your church / business / group’s website, social media, and all of its messaging should be focused on helping your “customers” identified problems instead of just giving headshots of your directors.
Good post here laying out the issues of too many choices and not any real solutions:
People respond best to a small handful of tailored choices presented to them on a silver platter.That’s why each page should have one Call to Action, and it should be tailored to the content the user chose to read/watch/listen to.That’s why you should intentionally design content marketing funnels.That’s why you should have landing pages for specific products and specific audiences.
Source: Why Don’t People Buy: Too Much Choice – Stacking the Bricks