Look Who’s Back: Local TV

television.jpgCenterNetworks has news of a partnership between Google and Hearst-Argyle Television:

Hearst-Argyle Television (NYSE:HTV) and Google have entered a new strategic agreement today where Hearst-Argyle, operator of 29 TV stations and more than 30 Websites, will become an official reseller and will use its Web sales force to provide marketers in its 26 local markets access to Google AdWords.

What this means is that Hearst-Argyle will now sell more comprehensive advertising solutions to its clients. Instead of just print and television, now they can also leverage online – helping to increase control over a client’s advertising budget.

Hearst-Argyle isn’t your daddy’s TV conglomerate anymore. With web properties such as HighSchoolPlaybook, they are branching out into a collaborative media group that is leveraging the existing (and dedicated) viewership of local TV stations to do a combination of traditional media buys, cost per action advertising and now collaborative deals with players such as Google.

Couple these social web properties and the deal with Google with increased political spending in ’08 and the upcoming Olympics (Hearst-Argyle owns NBC affiliate stations), and the picture is quite rosy for the company.

Don’t overlook companies such as Hearst when discussing the future of media or social media… they could be pointing to the future of media attention and spending.

Seesmic is The Next Big Thing (I Think)

MarketingProfs has a nice piece on the up and coming Seesmic video site. While it is easy to dismiss Seesmic as Yet Another Video Site, there is a good deal of market differentiation which sets Seesmic apart. Think Twitter with video and the ability to really scale once the kids start playing with it:

What do you get when you combine video, social networking, micromedia, and a very savvy French entrepreneur? You get Seesmic.

The site is a social network where the primary content is video. Users record video, post it to the site, and other users reply in video.

Seesmic is the brainchild of French blog star Loic Le Meur and aims to do to video conversations what Twitter did to text-based conversations.

And here’s a little video I just did:

http://seesmic.com/Standalone.swf?video=cZDXD40rKt

Video as a Personal Communication Tool

Widgets Helping Small Web Companies Succeed

I talk alot about widgets here (for good reason), and it seems that 2007 has lived up to its name of “The Year of the Widget.”

Here’s an interesting piece on a small company that made it big with a little help from the widget:

SAN FRANCISCO — For nearly a decade, GarageBand.com was the quintessential struggling Web company, barely hanging on as it burned through $17 million.

Until widgets.

Since it developed a widget, one of the mini-Web applications now flourishing on Facebook and other social-networking sites, the company — renamed iLike — has become an overnight sensation.

USA TODAY – Widgets Make a Big Splash on the Net

GDrive Could Change the Way We Do Computing

Even though I love my data and am vigilant in keeping backups and offline storage of emails, pics, docs, etc I do use and enjoy the wide range of Google products. This morning, the Wall Street Journal had a piece on new details of the supposedly eventual release of Google’s “GDrive” or “Platypus” or “MyStuff” which would allow you to sync up your data in the cloud and access it from anywhere (including mobile) in a safe and cheap environment.

Marshall Kirkpatrick says this could be a game changer and gives three very good reasons why in a solid post that you should consider when thinking about the future of the web and the data we produce and construct in our individual molecular social graphs:

It’s easy to be cynical about the details coming from the Wall St. Journal this morning. It’s easy wonder whether Google will ever bring its storage product to market, whether it can be trusted given the number of times its own company blogs have been hacked and whether it’s even a good idea given the near omniscience the company will soon possess. I believe, though, that important new information is coming out about the GDrive and the product will play a fundamentally different roll in our lives than existing online storage products purport to.

ReadWriteWeb – GDrive: Three Ways It Could Be a Game Changer

Social Media Marketing Strategies

The always informative and wise Jeremiah Owyang has a top 10 list of posts regarding social media strategies. This is a must-bookmark post:

I’m answering a lot of questions and see myself referring to the same blog posts and concepts over and over. There’s a few posts that I recommend that you read, some of them were published a few months ago, but are starting to become very relevant. In fact, I’ll send this post to a few clients that need to get up to speed…

Ten Web Strategy Blog Posts I wish you’d read

Zoho Writer Allows Offline Editing

A few backs the continual innovative team at Zoho announed the integration of Google Gears into the Zoho Writer web app. Zoho Writer is analogous to Google Docs and similar online word processing applications. The first cut had offline viewing facility alone. However, this release pushes the online word processing space ahead as it allows for offline editing.

Here’s a video from Zoho explaining more details:
http://zoho.com/zohowriter-zoho/zohowriter-zoho.html

Scoble and Amazon’s Kindle Monetization Mistake

Robert Scoble recorded a 13 minute video laying out his main beefs with Amazon’s new ebook Kindle reader. Most of his points pertained to the Kindle’s poor design (which I agree with). However, one of his points include:

4. No ability to send electronic goods to anyone else. I know Mike Arrington has one. I wanted to send him a gift through this of Alan Greenspan’s new book. I couldn’t. That’s lame.

While the Kindle (and ebook readers in general) is still a very niche product, it is interesting to see that social network sharing via gifts and commodity purchases is becoming seen as a required standard feature for new devices or platforms in this increasingly “socially networked” world. There’s a reason Facebook applications that encourage sending gifts, etc become popular quickly even though they require cash… people like sending gifts.

Look for this trend to continue.

YouTube is Down! Oh The Agony!

Looks like YouTube is down…

Yes, YouTube appears to be down currently. Looks like it’s down at least 30 minutes now (as of 12:45pm Eastern) based on Corsin’s note. I’ve received nine emails and a batch of Twitter messages asking if it’s down so here is my confirmation that it’s down for me as well.

Try out Magnify.net.

It’s back 🙂