About the Microsoft and Walmart Acquiring TikTok Deal

The idea would be to help turn TikTok U.S. into more of an e-commerce app for creators and users, much like what TikTok parent company ByteDance does with a similar app in China. Source: Microsoft working with Walmart on TikTok deal - Axios One of the main reasons TikTok has taken off with influencers, soccer … Continue reading About the Microsoft and Walmart Acquiring TikTok Deal

Rise of OnlyFans, Decline of Influencer Marketing

Interesting dynamics for the marketing world (something I've been arguing for since "influencer marketing" became a thing years ago) as we continue to see re-evaluations of things like Google Ads and social media marketing as well. The landscape is changing rapidly and I've been on a ton of strategy calls with clients lately trying to … Continue reading Rise of OnlyFans, Decline of Influencer Marketing

Facebook Launches Messenger Rooms to Go After ZOOM’s Market Boom

Facebook Launches Messenger Rooms to Go After ZOOM's Market Boom 3

Interesting play that was pretty predictable. But I do wonder if Facebook's presence with nonprofits, churches, and small businesses will mean that Messenger Rooms takes off on a steep path of adoption? I think it just might because so many people in those areas are "already on Facebook" and comfortable with the platform as opposed … Continue reading Facebook Launches Messenger Rooms to Go After ZOOM’s Market Boom

Build your own website and stop using Twitter, Facebook, and LinkedIn for your personal online persona.

There’s another option for developing an online presence that doesn’t leak any data you don’t want it to, if you’re willing to put in the effort: a personal website. Last year, a Vice reporter, Jason Koebler, made a compelling case for bringing personal websites back into style. Before Facebook, setting up your own page on … Continue reading Build your own website and stop using Twitter, Facebook, and LinkedIn for your personal online persona.

The Next Social Network is Private Messaging

Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication. There are a number of reasons for this. Many people prefer the intimacy of communicating one-on-one or with just a few friends. People are more cautious of having a permanent record of what … Continue reading The Next Social Network is Private Messaging

Facebook’s Internal Politics and External Ramifications

Mr. Kaplan balked when briefed on internal Facebook research that found right-leaning users tended to be more polarized, or less exposed to different points of view, than those on the left, according to people familiar with the analysis. That internal research tracks with the findings of academic studies. — Read on www.wsj.com/articles/facebooks-lonely-conservative-takes-on-a-power-position-11545570000

Instagram Party Accounts

Only a matter of time before us 40-year-olds start spinning up Instagram party accounts (just like we took over Facebook)!... While Facebook event pages make clear who their organizers are, Instagram party accounts frequently don’t divulge that information. The anonymity of a party page allows for plausible deniability if the account gets discovered by a … Continue reading Instagram Party Accounts

NASCAR’s Social Media Leaderboard

Marketing and NASCAR are two of my longtime passions (lots of overlap on that Venn Diagram)... so I couldn't resist sharing these stats. Interesting to note that Danica retired from NASCAR after this year's Daytona 500... that doesn't say very good things about the health of the sport from a marketing perspective. Kyle Busch led … Continue reading NASCAR’s Social Media Leaderboard

Walking Away from $850 Million

Fascinating story of morals, standing up for your beliefs, and watching others ruin what you created... Under pressure from Mark Zuckerberg and Sheryl Sandberg to monetize WhatsApp, he pushed back as Facebook questioned the encryption he’d helped build and laid the groundwork to show targeted ads and facilitate commercial messaging. Acton also walked away from … Continue reading Walking Away from $850 Million

74% of Facebook users say they have changed their usage in the past year

74% of Facebook users say they have changed their usage in the past year 9

Wow, these are astonishing numbers... Around four-in-ten (42%) say they have taken a break from checking the platform for a period of several weeks or more, while around a quarter (26%) say they have deleted the Facebook app from their cellphone. All told, some 74% of Facebook users say they have taken at least one … Continue reading 74% of Facebook users say they have changed their usage in the past year

Do Facebook Ads Really Work?

Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective. The lawsuit takes it a step further, saying Facebook is misleading advertisers. Source: Does Facebook Really Work? People Question Effectiveness Of Ads … Continue reading Do Facebook Ads Really Work?

“We won’t let that happen.”

Who would have thought the annoying little service that lit up my text messages in 2006 with updates from other text nerds posting to 40404 would go on to become the political and media juggernaut it is today... President Donald Trump on Saturday took to Twitter to allege social media companies are discriminating against prominent … Continue reading “We won’t let that happen.”