“Persistent beliefs which are not just demonstrably false…”

Must read here. I won’t summarize the article as you need to read the entire piece for yourself, but the implications for things I care about very deeply (such as marketing, politics, technology, religion, and education) are serious. Take some time and read: Sloman and Fernbach see this effect, which they call the “illusion of……

WordPress 2020 Stats

Interesting… didn’t realize the bit about the WordPress 5.6 release team. That’s admirable and something that we need more of in the open-source world (and the tech world in general): One thing I’ll call out WordPress 5.6 had an all women and non-binary release squad of over 50 people, a first for WordPress and probably……

Don’t Look Over Instagram Reels for Your Marketing in 2021

I remember the first few times I saw a friend post a Reel on Instagram and thought “well, that’s a weird knock-off of Snapchat and Tik-Tok” and wondered how or if my clients should even know about (or bother) with it. Then in November, we also got word from Instagram that major changes were coming……

TikTok and WordPress Integration

I’ve had a few people reach out to ask me if there’s a way to integrate TikTok with their WordPress site… so I recently did some research and testing and this is the plugin I’d recommend: TikTok Feed is premium WordPress plugin to create stunning gallery of TikTok videos for any user, hashtag/challenge, Music or……

Facebook and Instagram’s New Social Good for Business Platform

Along the same lines of posts I’ve been making about authentic marketing outreach aimed at specific communities, causes, and moments… this isn’t just about crass capitalism. Businesses, nonprofits, churches, community orgs, public officials etc need to be engaged in this sort of marketing messaging regardless of your political or religious affiliations but in respect of……

The Economics of Mask Wearing

https://twitter.com/carlosgil83/status/1334240989087666181 For the last 18 or so years that I’ve been in marketing, I’ve used “democratization” and “community focus” as consistent buzzwords in both my consulting work as well as speaking at conferences etc. I don’t think there’s any better example as to why those terms are important than the experience of living through 2020.……

Instagram’s New Home Screen and Importance of Reels

Today we’re announcing some big changes to Instagram – a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and……

About the Microsoft and Walmart Acquiring TikTok Deal

The idea would be to help turn TikTok U.S. into more of an e-commerce app for creators and users, much like what TikTok parent company ByteDance does with a similar app in China. Source: Microsoft working with Walmart on TikTok deal – Axios One of the main reasons TikTok has taken off with influencers, soccer……

Rise of OnlyFans, Decline of Influencer Marketing

Interesting dynamics for the marketing world (something I’ve been arguing for since “influencer marketing” became a thing years ago) as we continue to see re-evaluations of things like Google Ads and social media marketing as well. The landscape is changing rapidly and I’ve been on a ton of strategy calls with clients lately trying to……

Facebook Launches Messenger Rooms to Go After ZOOM’s Market Boom

Interesting play that was pretty predictable. But I do wonder if Facebook’s presence with nonprofits, churches, and small businesses will mean that Messenger Rooms takes off on a steep path of adoption? I think it just might because so many people in those areas are “already on Facebook” and comfortable with the platform as opposed……

Build your own website and stop using Twitter, Facebook, and LinkedIn for your personal online persona.

There’s another option for developing an online presence that doesn’t leak any data you don’t want it to, if you’re willing to put in the effort: a personal website. Last year, a Vice reporter, Jason Koebler, made a compelling case for bringing personal websites back into style. Before Facebook, setting up your own page on……

The Next Social Network is Private Messaging

Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication. There are a number of reasons for this. Many people prefer the intimacy of communicating one-on-one or with just a few friends. People are more cautious of having a permanent record of what……

Facebook’s Internal Politics and External Ramifications

Mr. Kaplan balked when briefed on internal Facebook research that found right-leaning users tended to be more polarized, or less exposed to different points of view, than those on the left, according to people familiar with the analysis. That internal research tracks with the findings of academic studies. — Read on www.wsj.com/articles/facebooks-lonely-conservative-takes-on-a-power-position-11545570000

Why people quit Facebook

Eric Baumer, an assistant computer science professor at Lehigh University, has found in his research on Facebook “non-use” that people who cite concerns about data privacy in relation to corporations or the government as their main reason for quitting are likely to stay away from the site. Meanwhile, those who wanted privacy from people they……

Instagram Party Accounts

Only a matter of time before us 40-year-olds start spinning up Instagram party accounts (just like we took over Facebook)!… While Facebook event pages make clear who their organizers are, Instagram party accounts frequently don’t divulge that information. The anonymity of a party page allows for plausible deniability if the account gets discovered by a……

NASCAR’s Social Media Leaderboard

Marketing and NASCAR are two of my longtime passions (lots of overlap on that Venn Diagram)… so I couldn’t resist sharing these stats. Interesting to note that Danica retired from NASCAR after this year’s Daytona 500… that doesn’t say very good things about the health of the sport from a marketing perspective. Kyle Busch led……

“Everything that rises must converge”

Twitter, and social media in general, is a harsh lover. I’ve heard similar laments from other Twitter personalities and I think we’re reaching a tipping point… “Translating the essence of who you are into a digestible product is a strange way to live, especially when you’re a young adult and your sense of self is……

Walking Away from $850 Million

Fascinating story of morals, standing up for your beliefs, and watching others ruin what you created… Under pressure from Mark Zuckerberg and Sheryl Sandberg to monetize WhatsApp, he pushed back as Facebook questioned the encryption he’d helped build and laid the groundwork to show targeted ads and facilitate commercial messaging. Acton also walked away from……