Social Media

Twitter is Not The Public Square

You should blog more… “Twitter is not the public square. It just wants you to think it is. The web itself is the public square.” — Read on inessential.com/2018/08/08/the_public_square

The reason Twitter will ultimately fail

I still firmly believe we’ll see a reckoning of sorts for social media giants such as Facebook and Twitter (and even Instagram and its lovely filters) where the network effect takes a backseat to quality interactions and we move away from hegemonic one-size-fits-all walled gardens towards decentralized and specified communities based on our preferences. Reddit is …

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Should social media be regulated?

Interesting numbers From the Knight Foundation and Gallup that, if enacted, would have huge ramifications for the advertising and marketing industries (especially for nonprofits)… A new survey says yes — almost eight in 10 Americans agree that these companies should be subject to the same rules and regulations as newspapers and television networks that are responsible for …

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Twitter Changes Dramatically For Me on August 16

I use Twitter heavily for work and personal reasons. It’s been a service I turn to for news, socializing, brainstorming, and promoting services (including mine). That all will change on Thursday. One of the changes being pushed through is the removal of the “streaming API.” Most Twitter users don’t use 3rd party apps and stick …

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Facebook and the Humanities

I strongly think this aspect of Facebook’s leadership, and leadership in Silicon Valley in general, is an important piece of the current trend in tech and politics. There’s a reason the “Titans of Industry” in the 20th century placed such an emphasis on the liberal arts and libraries… “That’s because it was based in the …

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What to do about the end of auto-sharing to Facebook profiles and creating episodic social media content

If you auto-share items from your site to Facebook (blog posts for example), you’ll want to take note of the big changes coming this week. Many people, nonprofits, small businesses, churches etc use the built-in social media auto-sharing features on platforms such as WordPress or Squarespace or Wix or Weebly etc to share content to Facebook, Twitter, …

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Improving Twitter in 2018?

Dave Winer: 1. Eliminate the character limit, allow for linking, simple styles, titles and enclosures (for podcasting). The move to 280 chars was so successful, that should be a clue. Remove the barriers to expression and let the whole web in via linking. Handle length the way Facebook does with a see more link. It’s …

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R.I.P. Stumbleupon

Stumbleupon was one of those services that I loved to talk about on my blog or during a conference presentation back in the ’00s when describing the glorious democratized future that web2.0 would bring us. Twitter was still a texting service called twttr and Facebook was still at Harvard. You could edit the CSS on your …

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Bring Back RSS

I’m admittedly from a generation that grew up with a web that didn’t include Facebook, Twitter, Instagram or even Google. I look back fondly on the early 2000’s when we all had our own blogs and shared thoughts and pictures and quotes there. I was just reminiscing about blogrolls this week with a client as …

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Churches and Social Media

Some good points in this post regarding churches using social media as outreach, particularly for youth. It’s important to keep in mind the “how’s” and “why’s” and “where’s” of different age groups and social media use as well. I tell my clients all the time that just like we don’t all listen to music or …

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Twitter Media Launch

I’m a little confused by this… Today, we’re excited to announce the launch of Twitter Media, a new website for publishers to learn how to get the most out of Twitter. Twitter Media allows us to scale our team’s work by giving content publishers a resource that’s both inspirational and practical… — Read on blog.twitter.com/marketing/en_us/topics/product-news/2018/twitter-media-a-new-home-for-publishers-on-twitter.html

Teens Have Officially Moved Beyond Facebook

Wow, these stats are really quite something. Facebook dominates the social media landscape for older Americans, but teens have moved on to YouTube, Instagram, and Snapchat over the last 3-4 years. Astonishing changes in usage percentages and something Facebook, and marketers, should really be concerned about (yes, Instagram is owned by Facebook but the Newsfeed …

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How Instagram’s algorithm works

My clients often don’t realize that Facebook, Instagram or Twitter place content directly in front of users eyeballs based on when things are posted. We live in the “attention” era and you have to not only produce worthwhile content to get noticed but also maintain interest and relationship. Three main factors determine what you see …

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Trump blocking Twitter critics is unconstitutional, court decides

What a time to be alive. It is unconstitutional for public officials, including the president, to block Twitter followers who criticize them, a court ruled today in a legal dispute over President Trump’s account. — Read on www.theverge.com/2018/5/23/17385298/trump-blocking-twitter-unconstitutional-court-ruling

Google’s Podcast Strategy

“Our team’s mission is to help double the amount of podcast listening in the world over the next couple years,” says Google Podcasts Product Manager Zack Reneau-Wedeen. Source: Exclusive: Inside The New Google Podcasts Strategy That Could Double Audiences Worldwide

Should I still advertise on Facebook?

Good read about what to do “now” with Facebook advertising… The Facebook privacy quake has already forced the Facebook to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. Source: Facebook Advertising: What’s Changing, What’s Not, & What To Do

Facebook Alert Day

This is going to be quite the talking point for many Facebook users today… “All users will receive a link at the top of their News Feed outlining which apps they use and what information each app uses, Facebook’s Chief Technology Officer Mike Schroepfer said in a statement. Users whose data may have been improperly …

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You should blog

Be like the fox who makes more tracks than necessary, some in the wrong direction. We could say goodbye to the creepy targeted ads and the algorithms, to the Nazis and bots and propagandists, to the harassers and the people selling hate. We could stop being spied-on for profit… Or we can make the moral …

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RSS in 2018

There’s so much wrong with this post, but I’ll point out my biggest gripe here… RSS (like podcasting) doesn’t need the metrics of behavior tracking for it to be a success. It’s distributed. It’s not commercialized. It’s not tracked with clicks based on eCPM’s or eCPC’s or brand quality engagement views. And that’s ok. It serves …

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