Google’s Podcast Strategy

“Our team’s mission is to help double the amount of podcast listening in the world over the next couple years,” says Google Podcasts Product Manager Zack Reneau-Wedeen. Source: Exclusive: Inside The New Google Podcasts Strategy That Could Double Audiences Worldwide

Should I still advertise on Facebook?

Good read about what to do “now” with Facebook advertising… The Facebook privacy quake has already forced the Facebook to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. Source: Facebook Advertising: What’s Changing, What’s Not, & What To Do

Facebook Alert Day

This is going to be quite the talking point for many Facebook users today… “All users will receive a link at the top of their News Feed outlining which apps they use and what information each app uses, Facebook’s Chief Technology Officer Mike Schroepfer said in a statement. Users whose data may have been improperly……

You should blog

Be like the fox who makes more tracks than necessary, some in the wrong direction. We could say goodbye to the creepy targeted ads and the algorithms, to the Nazis and bots and propagandists, to the harassers and the people selling hate. We could stop being spied-on for profit… Or we can make the moral……

RSS in 2018

There’s so much wrong with this post, but I’ll point out my biggest gripe here… RSS (like podcasting) doesn’t need the metrics of behavior tracking for it to be a success. It’s distributed. It’s not commercialized. It’s not tracked with clicks based on eCPM’s or eCPC’s or brand quality engagement views. And that’s ok. It serves……

Don’t fall for lots of likes and retweets

Also good advice for churches and nonprofits doing social media marketing on a shoestring budget: Bots manipulate credibility by influencing social signals like the number of aggregated likes or shares a post or user receives. People see a large number of retweets on a post and read it as a genuine signal of authentic traction……

Facebook’s Growing PR Crisis

Facebook’s announcement Wednesday and others last week reflect a major shift in the company’s relationship with third-party apps. In the past, developers could get access to people’s relationship status, calendar events, private Facebook posts and much more data that was highly valuable to advertisers, including political campaigns. Now they will be required to go through……

Paying for everything you do

What about the users? Advertising isn’t why Mark Zuckerberg started Facebook or, presumably, what gets him out of bed in the morning. Engineers and designers whose identities are invested in changing the world don’t want that work tarnished by association. But the decision to pay for everything Facebook does by selling advertising means–whether he likes……

Surveillance Capitalism

Surveillance capitalism is deeply embedded in our increasingly computerized society, and if the extent of it came to light there would be broad demands for limits and regulation. But because this industry can largely operate in secret, only occasionally exposed after a data breach or investigative report, we remain mostly ignorant of its reach. Bruce……

Data Panic

I’ve been following Curran’s tweets and posts and press blitz the last couple of days, and I have to say that I’m not a fan of his scare tactics and frequent plugs for people to donate to his Patreon so that he can continue his “work”. Yes, your data should be intensely personal and used……

If you automate tweets for marketing purposes, you might want to read this

Back in January, Twitter announced upcoming changes to its service that would discourage use of automation tools for “amplification” of tweets. Now we’re beginning to see the effects of this change. One of the great things about using Twitter for marketing is the relative ease of “amping” up tweets and causing increased “velocity” which signals to……

Reaping Data

Not to mention how companies and governments so haphazardly use this data for causes and purposes… The unchecked power of companies that harvest our data is a great problem—but it’s hard to get angry about an idea that’s so nebulous. Like climate change, the reaping of our data is a problem of psychology as much……

Facebook is facing an existential crisis

Zuckerberg really needs to make a statement. This is going thermonuclear and Facebook’s sole commodity is trust via relationship. The Cambridge Analytica scandal has done immense damage to the brand, sources across the company believe. It will now take a Herculean effort to restore public trust in Facebook’s commitment to privacy and data protection, they……

“a new combination of media company and public utility”

Great point… and it’s unimaginable to me that anyone in government or a high profile position would take their own security and (operational and informational) so lightly… As we saw this week, when Twitter, Facebook, and Google testified on Capitol Hill about Russias election meddling, “social media companies have failed to come to grips with……

What Does Your Brand Do?

Longevity and repetition are two of the hardest to use tools in a marketer’s toolbox, but also the most effective. via Marketing at millennials won’t save your tired brand | The Drum There are definitely some points in this post that I disagree with (importance of having a “famous” brand and working towards that being a……