Can ValidClick Neutralize Clickfraud?

No one or their sister is talking about clickfraud. Sure, AdSense might be the most incredible ad platform ever, but at what cost? What are we in the CPA Network side of things doing to combat the eventual governmental/regulatory and public scrutiny that will inevitably be a result of a glossed-over clickfraud problem in online marketing?? Wayne Porter suggests a potential network with an eye on the prize, but are they taking the right step or are they interested in hopping on the “we have a solution for clickfraud that Google isn’t acknowledging” bandwagon without really offering any solution at all? At any rate, we should all pay attention when Porter addresses the issue of networks taking on clickfraud or spybots…

Think Partnership is going to launch ‘ValidClick Advertising Network’, a click-fraud solution, a network of 1000+ sites that boast proprietary clickfraud mechanisms, at the 10th annual ad:tech New York interactive marketing conference and expo. ad:tech New York is going to be held from November 6 to November 8 at the New York Hilton. We will see them showcase Kowabunga, Secondbite and MarketSmart (competing with Google’s grand plans?).

THK- Starts to Think, Shares no longer Sink – ReveNews – Wayne Porter: Greynets, Malware, Adware & Spyware Research- E-commerce, Online Revenue News & Opinions Since 1998

technorati tags:google, clickfraud, adsense, affiliate

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