Affiliates

I’m Quitting Marketing

I stumbled into the affiliate marketing world years ago. I’m walking out of it today. My experiences in the affiliate marketing world have been incredibly positive when it comes to interpersonal relationships. However, it’s time for me to move on. I’m not happy. Why am I not happy? Mainly because I don’t like the way online marketing continues to debase the human factor of interaction in attempts to “monetize” and find cracks in the sidewalks …

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I Won’t Be at Affiliate Summit West

With much frustration and sadness, I wanted to let you know that I won’t be attending ASW this year. A close family member has been sick for the last few months and some labs came back this week that weren’t good. All that to say, I’m needed here with family and the baby since they are my first priorities. Everything should be alright in the long term, but for now, family calls. This is the …

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Affiliate Summit Pinnacle Awards Finalists

Will Jangro break the curse?? Lots of good nominees this year and congrats to all the finalists: Affiliate Summit Pinnacle Awards Finalists Announced — MissyWard.com: “The Affiliate Summit Pinnacle Awards Gala is affiliate marketing’s most prestigious, competitive honor for the leaders in the space. Award winners are recognized because they are innovative leaders with vision and influence. The Pinnacle Awards Gala is open to all attendees of Affiliate Summit West 2009 and takes place Monday, …

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ShareASale Performance Awards

Congrats to all the winners and congrats to ShareASale for being so awesome: ShareASale Blog » ShareASale Performance Awards: “This marks the inaugural announcement of (to be) annual ShareASale Performance Awards. While we reserve the right to add awards in the future, it was our goal this year to keep things pretty simple so we have designated 6 specific awards.”

Real Time Web Coming Fast: Are You Ready?

Yes, some of this is uber-geeky. However, if you’re an online marketer, it’s in your best interest to keep an eye on the horizon. What is quickly coming towards us is the “real-time” web that includes our laptops, mobiles, netbooks, iPhones, TV’s and just about anything with a chip in it. Why is this so valuable? One word: Track. If you don’t know what Track is or why it’s important, you missed a good part …

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“The Things We Think and Do Not Say”

Must read on affiliate marketing’s real value in the sales chain during these tough economic times from Scott Jangro (aka Jerry Maguire). Be warned… this is not a cheerleading piece. The Year Affiliates Saved Christmas, Really? | Jangro.com: “As affiliate marketing gets a larger and larger percentage of retail sales, and taps more and more into ‘already had’ customers, it becomes devalued. For the health of this industry and channel, these things need to be …

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Top 10 2008 Marketing Resources for the Coming Decade

According to Shawn Collins and Lisa Picarille, I hate Top 10 Lists. So, to get out of my shell a little, I’ve spent a great deal of time and effort putting together the most meaningful things I’ve read over the past year (thanks, Delicious!) to help you stay on top of the coming trends facing online marketing. See, I pride myself on catching things early. Jeff Molander called me a futurist once. That was the …

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NY State to Institute Stupid iPod Tax?

Along with the bone-headed “affiliate tax” that New York state has tried to implement in the past year (head here for more great and in-depth discussion on that topic) in hopes of collecting about $50 million, Gov Paterson is now considering levying an “iPod tax” to collect revenue from music and digital downloads: NY Governor Proposes iPod Tax – MarketingVOX: ” Slot machine 2.0 Hoping to expedite the close of the state’s $15 billion budget …

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TwitPwr vs Bit.ly: No Contest

Speaking of Joel Comm, he recently launched a url shortening/vanity service focused on Twitter called TwitPwr (to accompany his book, Twitter Power). Jim Kukral and I went back and forth over the service on last week’s GeekCast. Basically, my point is that Joel’s service doesn’t add much for users besides the vanity factor. I argued that bit.ly is a much much better product, has an API, and is more robust for serious users who don’t …

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FeedFront 4

The next episode of FeedFront is up and ready for your viewing pleasure via PDF. Or you can wait to get it in your mailbox or at the Affiliate Summit next month… Affiliate Marketing Blog by Shawn Collins: “Issue 4 can now be downloaded in PDF format.” Glad to see the magazine is doing so well. Hats off to Missy, Shawn and all the contributors for making it better every month.

CJ Holiday Shopping Numbers

Ashley from CJ wrote and wanted to pass the word about some of the recent positive trends CJ is seeing this holiday shopping season as number continue to roll in: Below is Commission Junction’s same store retail sales growth for Black Friday and Cyber Monday in comparison to comScore’s recent announcement on e-commerce spending. Nice job to the affiliate marketers, merchants and CJ who contributed!

Merlin Mann Doing the Affiliate Thing

Merlin Mann brings the funny and effective yet again: The Merlin Mann Amazon Store Blog: “Welcome to the Merlin Mann Amazon Store Blog. This is a new site where you can buy a fucking camera.” Good idea.

Ad Spending Predictions Dire (But What About Peformance?)

It puzzles me that “online ad spending” and “online marketing” are seen as one large homogeneous block by pundits and analysts. Surely, this sort of thing is true for the Madison Ave crowd that relies on display and CPM advertising/marketing for their bottom lines: eMarketer Cuts 2009 Projection for Online Ad Spend to Single Digits | Epicenter from Wired.com: “The revised projection data puts online ad spending at $25.7 billion in 2009 — a mere …

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Good Sales & Marketing Wins

I’m not a huge fan of business books, Seth Godin, teleseminars, sales letters, etc. However, I just listened to this podcast from Jim Kukral with Matthew Scott and it’s really good. If you’re looking for some info-business type stuff to listen to over the weekend, I highly recommend checking this out: Podcast: Good Sales & Marketing Wins!: “The Biz Web Coach talks with sales and marketing veteran Matthew Scott of LifesWorkGroup.com about how you can …

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StumbleUpon Update Coming Soon

StumbleUpon is one of those sites that everyone uses (or should) but never really talks about. However, as Shawn and I talked about on GeekCast 44, SU has a ton of potential for driving quality “sticky” traffic to sites as well as creating community around them. If you’re involved in affiliate marketing and not using StumbleUpon, you’re missing out. And it looks like they are prepping for some major upgrades soon: StumbleUpon Readies for Another …

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Google SearchWiki And Custom SERPs: Ruh-Roh Affiliates?

If you’re a (thin) affiliate marketer, take notice. To quote the bard Bob Dylan, “things should start to get interesting right about now…” Google SearchWiki brings custom search results | Webware – CNET: “Google’s SearchWiki is a feature that lets people elevate, delete, add, and annotate search results. Google remembers the changes a person made to search results, so repeat searches will show the same customizations and notes. Google has been offering SearchWiki as an …

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BeatMyPrice.com: Interesting Affiliate Model

The new rage for some of the shopping-centric affiliates and publishers is crowd source comparisons. Looks like BeatMyPrice.com is doing well with the model. There is a nifty ajax interface, lots of options and the inevitable selling feature of the “deal feel.” People Powered Price Comparison » BeatMyPrice.com 1. Find the best price you can online 2. Visit beatmyprice.com 3. Enter the details 4. See if someone has found it cheaper elsewhere 5. Save! (otherwise …

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Microsoft Cashback Doing Something Right

Say what you’d like about Microsoft Cashback, but they seem to be getting the numbers right… Microsoft Cashback: The Traffic Needle Is Still Stuck, But The Ads Are Rolling In: “Microsoft is reporting that according to Comscore, Live Search referred 12% of all commercial transactions across the web – a number that is much smaller than Google’s referral share, but one that is also significantly larger than Live Search’s market share, which hovered around 9% …

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