Advertising.com Announces Deal to Enter Japanese Online Advertising Market

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Online marketing continues to grow in scale, reach and shape.  And now it is blooming in the international market as well.

Advertising.com announced today that they have formed a partnership with Mitsui & Co., Ltd. to create a new joint venture to serve the Japanese online advertising market under the name “Advertising.com Japan”.

Japan is the second largest online advertising market ($3.4 billion) and expected to grow rapidly over the coming five years to $4.9 billion by 2009, according to 2006 data from Mizuho Corporation Bank Research.

Advertising.com is an AOL property, so this partnership can be seen as AOL’s attempt to gain traction in a US/Japan cross market strategy already pioneered by Rakuten in it’s acquisition of Linkshare.

Might we see more moves like this in the coming months between European powerhouse affiliate networks (TradeDoubler, Zanox) and US networks (CJ, Performics)?  What about China?

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