Month: December 2006

Ubuntu Founder on Microsoft Challenge; Ubuntu Has 8 Million Users

Ubuntu founder Mark Shuttleworth chats about Microsoft, marketing and open software… Q: What about growth in adoption rates, any kind of numbers that you can give me? A:We know now that there are probably at least 8 million [Ubuntu] users…. and later… On the other hand, what they do want to do is they want customers to feel slightly nervous of Linux. I think Microsoft is certainly sort of becoming a smarter operator into how …

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Circles and Cycles: Online Marketing’s Revolution

Today is the last day of 2006 and tonight at midnight we’ll pass that spot in space and time in our planet’s revolution around the nearest star which people and places around the earth following the Gregorian Calendar mark as the beginning of a new year. The calendar that we use to mark this new year is relatively new, dating back just about 450 years and based on the Roman calendar which is about 2200 …

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Can Wikipedia Work with Affiliate Marketing?

Here’s the last part of our series (unless you’d like a particular service/platform covered)… how are merchants/marketers/affiliates using or not using Wikipedia? Wikipedia has received tremendous press and is appearing at the top of organic search engine results on every platform for most topics. Aside from the “Affiliate Marketing” entry, I’ve not been able to find much use, or attempted use, of Wikipedia by affiliate marketers. The affiliate networks do have entries, but they are …

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Can RSS Work with Affiliate Marketing?

Everyone’s blogging. But, how are merchants and affiliates utilizing RSS to improve their programs? Is RSS a viable channel of commerce communication or just Web2.0 hype?

Firefox, Online Marketing and Community

I’ve been schooled. Asa Dotzler (community coordinator of many Mozilla Foundation projects including Bugzilla, the Quality Assurance Program, co-founder of Spread Firefox and fellow lover of astronomy) and I have been trading comments here on CPN regarding the FF browser and it’s community. I’ve included the initial part of the post which stirred the conversation and the string of comments that followed. It is more than worth the time it’ll take to read. Thanks to …

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AdventureQuest – Online RPG with Affiliate Program

AdventureQuest, from Artix Entertainment, is a four year old flash based online role playing platform hoping to sustain a community in an already crowded field dominated by World of Warcraft. However, AdventureQuest has taken a unique twist with its plans to enroll members by signing up with the affiliate management company Partnercentric and starting a program this month… Gamers and business owners alike will all be excited to hear that there is now a FIRST …

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Charity Tagging

Yes, this is another tagging ring, and yes I’ve used the term “meme” (apologies to Shawn Collins and David Lewis). However, this one came from a blogger I hadn’t yet heard of and supports good causes, so I’ve posted this here. What if the game of Blog-Tag going around the blogosphere in which bloggers are sharing five things about themselves that relatively few people know, and then tagging five other bloggers to be “it” morphed …

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Can MySpace Work With Affiliate Marketing?

If you haven’t listened to the latest AffiliateThing by Shawn Collins and Lisa Picarille, you need to download that now and give a quick listen. There’s some interesting stuff on there for your listening pleasure. One of the things they hit on are our ongoing posts about affiliate marketing and web2.0 platforms such as Twitter and YouTube. So, let’s do the obvious and tackle MySpace. I’m sure you are all familiar with the platform. How …

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PayPerPost Acquires Performancing

Michael Arrington is announcing on TechCrunch that PayPerPost is acquiring Performancing, the blog advertising platform. A number of blogs in the online marketing sector use Performancing (such as Linda Buquet and Steve Rubel among 28,000 others), and I wonder how this will affect or not affect their use, of the Performancing platform. Is this a complete buy-out or will PayPerPost only be acquiring part of Performancing’s services? Arrington says the Firefox plugin is not being …

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Open Sourcing Affiliate Marketing

Could affiliate marketing, or online marketing for that matter, ever work on a complete open source model? Or perhaps to frame the question more appropriately… Could an affiliate marketing network, broker, agency or even publisher ever succeed (yes, I know that’s a subjective term) with an open source model?

Quicken and Quickbooks Move to MyAP

    The much talked about MyAffiliateProgram v9 platform has landed another large merchant client.  Intuit Inc. has announced that it will use MyAP for its Quicken and QuickBooks affiliate programs. “Intuit has joined a number of our marquee clients, like Yahoo! Search Marketing and Yamaha, in choosing MYAP to manage their affiliate relationships,” said Todd Farmer, president of KowaBunga!. ”The increasing complexity of affiliate marketing and partnering strategies makes it appealing for companies to find …

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Will the New SSL Safety Features in IE7 Hurt Small Merchants?

Small merchants who rely on channels such as affiliate marketing could possibly be feeling some unwanted side effects of the adoption of IE7 and other web browsers such as Opera in January when Microsoft will begin to use a new verification feature to stop phishing scams. The problem could be in a new digital certificate that can better verify a site’s legitimacy than the older “SSL padlock” which was readily available for large and small …

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The Affiliate Blog List

Scott Jangro has released his Affiliate Blog List project. It’s part affiliate blog index where you can perhaps discover some new affiliate marketing blogs. It’s part RSS reader where you can see the latest affiliate blog entries all in one place. And it’s part Digg — you can give individual blog entries a boost in the rankings (or the opposite). The site is impressive in its functionality and simplicity out of the gate, so be …

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It’s Alright Ma (I’m Only Advertising) Revisited

Maybe the Flaming Lips have it right on their new album… If you knew all the answers and could give it to the masses? Would you do it? No no no no no no are you crazy? Almost THREE years ago I wrote the following piece about online advertisements, spyware, banners, pops, email and the general state of online and affiliate marketing at the time. I think this is still particularly appropriate for our current …

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Verizon to Accept Ads on Mobile Phones and Online Marketing Implications

Verizon is going to begin allowing the placement of ads on the phones of users… Beginning early next year, Verizon Wireless will allow placement of banner advertisements on news, weather, sports and other Internet sites that users visit and display on their mobile phones, company executives said. In terms of online marketing, this is a huge deal. In terms of affiliate marketing, this doesn’t matter…yet. The main reason has to do with the incredibly high …

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Google’s Incentive and the Open Source Movement in Online Marketing

The blogosphere has been all abuzz with the latest news from Jimmy Wales, the founder of Wikipedia, in that he is attempting to construct a human generated search platform to rival Google. Search is part of the fundamental infrastructure of the Internet. And, it is currently broken. Why is it broken? It is broken for the same reason that proprietary software is always broken: lack of freedom, lack of community, lack of accountability, lack of …

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Newsweek Says 2007 Is the “Year of the Widget”

First, Time Magazine anoints web2.0 users as the “Person of the Year” (see below for conversations on whether or not that includes those involved in the affiliate marketing community). Now, Newsweek is describing 2007 as the “Year of the Widget.” “It’s better than advertising,” says Om Malik. “It’s in front of your eyes constantly; that brand becomes your brand.” Your widgets certainly don’t need to come branded, however. Indeed, that’s the whole point: to help …

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Matt Cutts on Pageviews and Rubel Says Google Digs Digg

The Holidays are in full swing here, but I wanted to give you two quality posts to check out if you have any down time this weekend… Google’s Matt Cutts discusses page view data and defends Yahoo… I want to come to Yahoo’s defense about something. A recent spate of reports says that Yahoo has been surpassed by various companies in terms of page views. Why is that relatively bogus? Because of Yahoo’s switch to …

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Happy Holidays and Thank You’s

I hope everyone has a fun, happy and warm holiday where ever you are and whatever you are doing. Marketing is a distinct human endeavor in which we attempt to persuade, either directly or indirectly, others of the valuable nature of some service, product, program or idea that they are not yet aware of or using.  Let’s all promise each other to do marketing right (whatever that means) in the new year. I’d also like …

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All Widgets Considered

Widgets will be hot in online marketing in 2007. Why do I keep insisting that? The metrics are right, the market is in demand, the new OS systems rolling out (Vista, Mac’s new OS X, and even Linux distro’s like my beloved Ubuntu) are encouraging widget use, and consumer adoption has begun now that the early adopter market has been saturated. Watch for CPA networks and affiliate networks to increasingly make use of widgets over …

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