WebTrends Acquires ClickShift

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Today at Search Engine Strategies in chilly Chicago WebTrends, a web analytics and marketing performance management solution provider, announced its acquisition of ClickShift, who specializes in search engine optimization.

Monetary value of the deal was not disclosed.

Insiders are saying that WebTrends is planning on offering a more detailed and robust SEO engine for its clients as more advertisers continue to demand the use of search in their media buys.

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