Do Social Networks Work in Affiliate Marketing?

thumb-socialnetworks.jpgDave at the Affiliate Programs Blog made an interesting post about reaching terminal velocity with social networks…

“I love social networks, I truly do. I use nearly all of the top services on a regular basis, from Digg, Delicious, Newsvine, Myspace, LinkedIn, and others. I’m actively participating in over 10 social networks in one way or another (and I’m not counting forums that I participate on or email lists I belong to). But in all reality, I’m reaching a social networking terminal velocity.”

The phenomenon of social networking has certainly spread into the everyday existence of affiliate and online marketers.  Rarely are contacts or potential partners not available for linking on a platform such as LinkedIn or MySpace.  Many marketers are also pointing to RepVine as a potential place for finding contacts and keeping in touch.

However, in reality what sort of business or potential business deals are done on these networking sites?  Are they worth the time invested in terms of realized actions that result from participating?  How has your program or site benefited from participating on LinkedIn or MySpace or RepVine?

8 thoughts on “Do Social Networks Work in Affiliate Marketing?

  1. Perhaps it’s the direction or intention of a given social network that dictates how effective it is in realizing action.

    I’ve gotten positive feedback on the Affiliate Summit Social Network – http://network.affiliatesummit.com/ – the sole focus on this one is to enable conference attendees to connect with one another before, during, and after the show.

  2. Perhaps it’s the direction or intention of a given social network that dictates how effective it is in realizing action.

    I’ve gotten positive feedback on the Affiliate Summit Social Network – http://network.affiliatesummit.com/ – the sole focus on this one is to enable conference attendees to connect with one another before, during, and after the show.

  3. Ah, that’s one I should have included b/c it is not just a general and broad social network but aimed at a specific purpose with a reason to participate/end payoff.

    Good point.

  4. Ah, that’s one I should have included b/c it is not just a general and broad social network but aimed at a specific purpose with a reason to participate/end payoff.

    Good point.

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